Программа обучения Business psychology

Программа обучения "Business psychology" в West Coast University of Applied Science

Wirtschaftspsychologie

Business psychology is quite an old discipline but as a course of study it is still comparatively young. However, the demand for business students to have a foundation in behavioural science has been noticeably growing for years. The interest in psychology has grown significantly, as well as the application needs in the modern business world. In this respect, the introduction of the Business Psychology program (WIPSY) at the FHW in 2011 was a bold move at the right time, which not only contributes to the interest of student applicants, but also reflects the changing realities of the modern business world.

Общая Информация по Программе обучения "Business psychology"

  • Уровень: Бакалавриат
  • Диплом: Bachelor of Science (B.Sc.)
  • Язык обучения: Немецкий
  • Начало обучения: Зимний семестр
  • Срок обучения: 6 семестров
  • Форма обучения: Полная
  • Учебные кредиты: 180 ECTS
  • Стоимость: € 0 / Семестр
  • Семестровый взнос: € 75 / семестр
  • Минимальный уровень немецкого: C1
  • Подходящий курс Штудиенколлег: G-Kurs

Описание программы обучения "Business psychology"

At the core of business psychology it is always about the people in economic implications, not matter whether it is as a consumer or a producer – or more recently as a “contributing” prosumer. The consumer role deals with the business psychological media, consumer, advertising and marketing research. The producer role, on the other hand, deals with work, organisational and personnel psychology.

Карьерные перспективы по завершению программы обучения "Business psychology"

Business psychologists can be utilised in a large number of ways which makes them very attractive for the labour market. Especially due to the increasing importance of market research in companies, not to mention human capital management, there is a high demand for graduates with interdisciplinary specialisation in economics and psychology. Typical fields for business psychologists to work in are, among others, the market and consumption (e.g. in marketing, market research, sales or advertising), in personnel management (e.g. candidate selection, personnel development, organisational development or change management), in consultancies (e.g. as an advisor, trainer or coach) or in media companies (e.g. as a PR consultant).

Ожидаемые результаты программы обучения "Business psychology"

The WIPSY study program aims to provide students with the skills to transfer scientific knowledge of psychology to everyday business with the aid of sound psychological methods. To achieve this, skills are formed at different levels:
  • Expertise: Students receive a solid foundation and structured knowledge in the relevant fields of economics and psychology, or rather business psychology, which is expanded and deepened through their choice of major (Marketing & Sales or Personnel & Administration).
  • Methodological competence: The students learn the main scientific methods in business psychology and economics. Furthermore, learn to be able to independently identify problems and to develop responsible and holistic solutions in these fields. These skills are taught and applied particularly in the context of homework, project work and the writing of the Bachelor thesis, as well as being incorporated into appropriate lecture events and exercises. Examples include: project management, methods of empirical social research and mathematical/statistical methods for the evaluation of empirical studies, interviewer training and an AC observer training.
  • Key qualifications and social skills: Individual development of the personality profile and acquisition of key skills through targeted integration of appropriate content into the curriculum. Examples: During the module Academic Writing in the 2nd semester, the methods of scientific work and presentation techniques are taught as well as communication skills. These skills are practiced and deepened in other elective modules as well as in the practical case study seminars. Project management, time management, presentation technology and teamwork as well as presentation techniques are taught in turn and applied in project work. In addition, management training and a seminar on training program design (train-the-trainer) are offered.
  • International competence: The study program deals with various aspects of international management like e.g. cultural approaches. English language literature is standard in many of the lectures. Moreover, some events are completely held in English. The FHW also has a network of foreign partner universities in the field of economics, which also applies in the WiPsy study program.
  • Practical competence: Practical orientation is an integral part of the course and is brought to life through practical case studies and guest lecturers from the industry. Through case study seminars on real problems, it is possible to create close interaction between practice and teaching. During the 20 week internship semester, the students apply their methodological skills and expertise in the industry. It is also possible at the end of the course to write the Bachelor thesis in cooperation with a company.

Учебный план программы обучения "Business psychology"

The business psychology program is offered at the West Coast University of Applied Sciences as a Bachelor's degree program. The standard period of study is six semesters, including a practical semester. The beginning of studies is always for the winter semester. Full-time study is based on a total of 180 ECTS. The practical semester at home or abroad is scheduled for the fourth semester. In the first two semesters of study, we impart technical and methodological foundations in the fields of psychology and business administration. From the third semester we offer you the choice of a focus: You can choose for "Marketing & Sales" or "Personal & Organization", depending on your personal interests and strengths. In the second semester you will receive a first impression of the contents of the two main subjects in the compulsory modules "Introduction to Market Psychology" and "Introduction to Personal and Organizational Psychology". We make you fit for the scientific work: Already in the first semester you learn in the seminar "Scientific work and thinking / presentation techniques" all relevant techniques for the successful creation of a scientific work. These can be used during the course of your studies to do all the paperwork and your bachelor thesis.
  • Учебный план / модули: https://www.fh-westkueste.de/wipsy/studienaufbau-bis-ws-1617/
  • Факультет

    Faculty of Economics and Health
    West Coast University of Applied Science

    The Faculty of Economics and Health offers individual and practice-oriented training. The bachelor's degree program is designed to prepare for a career in domestic and foreign companies as well as public institutions. Students should acquire the necessary knowledge, skills and abilities to meet the demands of the global job market at a high scientific and practical level.

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