Программа обучения "Communication Management" в Osnabrück University of Applied Sciences
Kommunikationsmanagement
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Университет
Osnabrück University of Applied Sciences
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Степень
Бакалавриат
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Специализация
Business Administration, Communication
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Стоимость
0 € / Семестр
The success of a company, an association or another organization is closely linked to communication. That is why internal and external communication processes should not be left to chance. Whether a large company wants to communicate a merger process or a regional tourism association is looking for a new concept for successfully addressing target groups - the following always applies: communication is a management task - and management is a communication task.
Students in the Communication Management (B.A.) course acquire the necessary knowledge and the essential tools to control all processes of external and internal communication in organizations . In addition to the basics of PR conception, press and media work, journalism and business administration, there are insights into various fields of communication management (e.g. CEO communication, risk communication or employee communication), empirical communication research, communication psychology or current specializations in the professional field (e.g. litigation PR or communication in the political arena). Offers such as campus TV or campus radio, which are produced in our own studio, complete the program.
Общая Информация по Программе обучения "Communication Management"
- Уровень: Бакалавриат
- Диплом: Bachelor of Arts (B.A.);
- Язык обучения: Немецкий
- Начало обучения: Зимний семестр
- Срок обучения: 6 семестров
- Форма обучения: Полная
- Учебные кредиты: 180 ECTS
- Стоимость: € 0 / Семестр
- Семестровый взнос: € 359.82 / семестр
- Правила приема: На основе конкурса
- Количество мест: 71
- Минимальный уровень немецкого: C1
Карьерные перспективы по завершению программы обучения "Communication Management"
- Press officer
- Consultant in PR or communication agencies
- External and internal corporate communications in a company's communications department
- Communication work in medium-sized companies
- Association communication
- Management consulting with a focus on communication
Международный обмен по программе обучения "Communication Management"
A semester abroad is not compulsory, but possible. The fifth semester is suitable for this, for example.
Стажировки и практика в программе обучения "Communication Management"
The Bachelor's degree in "Communication Management" is very practical. That is why three mandatory internships are integrated into the course.
- Two internships with a duration of at least nine weeks in the area of organizational communication / public relations / public relations
- A media internship with a duration of at least four weeks in the journalistic field
During these practical phases, which are intensively supported by the university, the students get to know everyday working life, look over the shoulder of the professionals, reflect on the knowledge they have learned and apply it. Especially for the wide range of applications of communication management, internships offer the opportunity to orientate yourself in the future field of activity. Which career path am I particularly interested in? What are my strengths? Which knowledge and skills do I need for which tasks? An internship brings the students closer to the answers to these and similar questions and offers the opportunity to make initial contacts for later career entry.
The students find internships for the two larger internships at agencies, commercial enterprises, non-profit organizations, associations and authorities as well as at public or cultural institutions.
For insights into everyday journalism, media companies such as B. daily newspapers, radio and TV stations, content providers in the online sector, but also internal institute projects such as Campus TV, Campus Radio or wo-ist-eigentlich-lingen.de.
The students of the Bachelor's degree in Communication Management are intensively prepared and supervised around the compulsory internship by the internship representatives from the group of professors and by the internship office.
Учебный план программы обучения "Communication Management"
The Bachelor's degree in Communication Management has a standard period of six semesters and is divided into a compulsory and an elective area. The first two semesters consist of compulsory modules in which the basics of communication management are taught. From the third semester, the compulsory modules are supplemented by elective modules.
The students have the opportunity to choose between three areas of focus: conception and project management, strategic online communication and internal communication / employee communication. Three compulsory internships are planned during lecture-free periods. The course is concluded with a scientific project and a bachelor thesis, which can be prepared in cooperation with a company or another organization.
Факультет
Faculty of Management, Culture and Technology
Osnabrück University of Applied SciencesUnder the umbrella of the Faculty of Management, Culture and Technology, or Faculty of MKT for short, the Osnabrück University of Applied Sciences, the institutes for dual study programs, communication management, management and technology and theater education offer around twenty study programs. These include bachelor's degree programs, advanced master’s degree programs, dual degree programs, degree programs for working people and further training opportunities.
Around 2,300 students use the advantages on the Lingen campus: interdisciplinary learning, small groups, short distances and individual support. Close cooperation with regional companies, associations and institutions has been established, which is very advantageous for application-oriented teaching and research. Practical study is also helpful for later career entry: The good results of the graduates from Lingen on the job market confirm this assessment.
Методика оценки заявок
NC value WS 2020/21: 2.5
NC value WS 2019/20: 2.4
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