Общая Информация по Программе обучения "Media Communication"

• Уровень: Бакалавриат
• Диплом: Bachelor of Science (B.Sc.)
• Язык обучения: Немецкий
• Начало обучения: Зимний семестр
• Срок обучения: 6 семестров
• Форма обучения: Полная
• Учебные кредиты: 180 ECTS
• Стоимость: € 0 / Семестр
• Семестровый взнос: € 123.80 / семестр
• Правила приема: На основе конкурса
• Минимальный уровень немецкого: B2

Описание программы обучения "Media Communication"

Media psychology teaches students how people perceive and process media content and formats as well as what effects media can have. The focus is, for example, on the entertainment experience and emotional processes in Hollywood blockbusters, but also socio-emotional processes in dealing with games or robots. Effects and consequences of communication in Web 2.0 (social media, such as Facebook) or internal communication in organizations are also considered.

Media and business communication also tries to see these processes in a broader social and market economy context. The contents of the study are e.g. the effect of advertising or music, but also the German media system or the functioning of the advertising market.

The Chair of Communication Psychology and New Media deals with the psychology of online and mobile communication. The focus here is on the use and impact of digital media. Here, students learn, for example, the means by which social network sites (e.g. Instagram or Facebook) succeed in attracting users to themselves. Current topics such as fake news, conspiracy theories on the Internet or 'cell phone use and life satisfaction' are taught in a scientifically sound manner.

As a fourth discipline, media informatics teaches the technical background of digital media and teaches their digitization, storage and processing. One focus of media informatics is on intelligent virtual agents and on interaction with social robots. In addition to the basics of media informatics, students gain an insight into the conception and programming of new types of interactive media. How do I animate virtual agents? How do I interact in virtual worlds? How are social robots designed emotionally?

Overall, the course is characterized by a strong psychological and social science-oriented training, which is supplemented by the IT component of the media.

Карьерные перспективы по завершению программы обучения "Media Communication"

The six-semester bachelor's degree in media communication leads to a first practice-oriented, professional qualification for a wide range of media-related professions in various institutions and in the private sector.

By conveying the core content of the course, the graduates receive extensive training that they can use in the areas of public relations, internal communication, the intranet, design of media products, online marketing, online journalism, radio and television, market research and evaluation, etc. qualified.

The graduates received their first professional academic training as part of this specialist, multi-faceted study program. This enables them to react flexibly to the needs of the labor market in various professional fields.

Internships offer the opportunity to get a taste of different professions. Therefore, at least eight weeks of internship must be included in the course. The selection of possible internship fields (http://www.mk.hw.uni-wuerzburg.de/praktikum/) also gives an overview of the future areas of activity for media communication graduates:

• Media management / media economy
• Organizational communication (internal / external)
• Marketing, advertising and brand communication
• Journalism
• Media, opinion and market research
• Digital media production
• Human Factors Consulting

In addition, the bachelor's degree lays the foundations for the master's degree, which then enables qualified professional activity and an academic career.

Graduates of the Media Communication master’s course are qualified to work in the private sector as well as in research organizations for interdisciplinary issues and problems in the field of media. She prepares the course for work in interdisciplinary project teams (e.g. with computer scientists, psychologists, communication scientists, economists and designers). Like the fields of application, the job titles are diverse. Graduates of media communication work in large companies, in small agencies or independently as consultants.

Стажировки и практика в программе обучения "Media Communication"

Internships offer the opportunity to get a taste of different professions. Therefore, at least eight weeks of internship must be included in the course.