Программа обучения "Business Administration – International Management & Marketing" в Berlin International University of Applied Sciences
Betriebswirtschaftslehre - Internationales Management & Marketing
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Степень
Бакалавриат
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Специализация
Business Administration, International Business, Marketing
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Стоимость
675 € / Месяц
The aim of the BA (International Management and Marketing) program is to develop a global business graduate with a well-rounded and state-of-the-art management and marketing expertise and a skill set that can be adapted to different international business settings. As such, students will learn to manage a diverse workforce, organize projects, and devise international management and marketing strategies. Start-up or a multinational corporation? Both are possible with a degree in International Management & Marketing.
Berlin International is set within the unique Berlin context, which, apart from being the seat of many MNCs, is also a major start-up hotspot in Europe. Our students can thus make their choice in terms of either working for a start-up or a multinational corporation after their graduation.
Общая Информация по Программе обучения "Business Administration – International Management & Marketing"
- Уровень: Бакалавриат
- Диплом: Bachelor of Arts (B.A.);
- Язык обучения: Английский
- Начало обучения: Зимний семестр
- Срок обучения: 6 семестров
- Форма обучения: Полная
- Учебные кредиты: 180 ECTS
- Стоимость: € 675 / Месяц
- Правила приема: Без конкурса
- Минимальный уровень английского: B2
Карьерные перспективы по завершению программы обучения "Business Administration – International Management & Marketing"
Studying Business Administration | International Management & Marketing provides the perfect opportunity for you to find out firsthand about potential career opportunities in large multinational corporations, startups, and leading consultancy firms. In a practice-driven and motivating learning atmosphere, an internationally experienced team of lecturers and professors at Berlin International encourages you to develop your individual talents and further develop your analytical skills as a future management or marketing executive.
Graduates of the Bachelor program in Business Administration with a focus on International Management and Marketing can work as general managers, business analysts, consultants, or management/marketing executives within small, medium-sized, and multinational corporations. There are various job perspectives and employers, such as:
- Getting hired at a
- multinational corporation
- consultancy firm
- non-governmental organization
- public sector institutions
- Founding a start-up company, e.g., for consultancy or business analysis services
- Further study and research
Учебный план программы обучения "Business Administration – International Management & Marketing"
Berlin International's learning environment is problem-based and has a strong focus on the applied practitioner approach. We draw on the expertise and professional experience of our diverse staff as well as our local and international firm network to bring theory closer to the actual business practice. We pay attention to employer needs and help our students develop a skill set that is relevant to the challenges of the 21st-century workplace. Interpersonal, intercultural, and analytical skills are all high on our skill development list.
We practice these skills by working individually as well as in groups. Our learning environment is friendly, inclusive, and social, which allows us to respond to individual student needs. An international study program to prepare students for the global job market. The Bachelor's program in Business Administration is taught in English.
Based on a limited number of carefully selected and designed modules in the first year of your studies, you get to cover all significant business administration fields, such as foundations of management and marketing, international business, digital business, and organizational theory. Simultaneously, you get to develop further the all-important practice-oriented business skills, such as team building and conflict management, as well as critical thinking. From the third semester onwards, you then get to really focus on the specific topics of particularly international management, international marketing, business ethics, and entrepreneurship. Additionally, you get to practice negotiating skills and learn to conduct talent management workshops. We also help guide your internship journey and, thus, the overall career preparation.
Together, we conduct business simulations, role-plays, and workshops, as well as discuss current business practices and challenges with members of leading multinational corporations and startups. Our genuinely international student body enables you to gather diverse perspectives on a number of collaborative projects.
Факультет
Faculty of Business Administration
Berlin International University of Applied SciencesGlobalization is one of the key challenges in today's business environment. This leads to big changes in the business training of future managers and executives. Network thinking and working in intercultural and interdisciplinary teams is central to all future management. Our Bachelor of Arts program in Business Administration prepares our students for careers in global markets which are highly demanded by employers and thus give students ideal opportunities for successful careers in many different countries and fields of business. With its BA study program, the Faculty of Business Administration provides students with just-up-to-date theoretical foundations in business administration, but also with career-oriented professional training and intercultural qualifications.
Полезные ссылки по программе обучения "Business Administration – International Management & Marketing"
- Сайт программы: https://www.berlin-international.de/studiengaenge/ba-betriebswirtschaftslehre-international/
- Брошюра / инфо-материалы: https://www.berlin-international.de/media/uploads/2023/01/27/bi_brochure-digital.pdf
- Учебный план / модули: https://www.berlin-international.de/media/uploads/2023/11/09/bi-ba-imm-studyplans.pdf
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Business Administration – International Management & Marketing
