Программа обучения Business Communication

Общая Информация по Программе обучения "Business Communication"

• Уровень: Бакалавриат
• Диплом: Bachelor of Arts (B.A.);
• Язык обучения: Немецкий
• Начало обучения: Зимний семестр
  Летний семестр
• Срок обучения: 6 семестров
• Форма обучения: Полная
• Учебные кредиты: 180 ECTS
• Стоимость: € 0 / Семестр
• Семестровый взнос: € 306.89 / семестр
• Минимальный уровень немецкого: C1

Описание программы обучения "Business Communication"

Business communication – the face of the company

Anyone who appears in public needs a voice, a face and an authentic style. Companies are no different from people. In order to present a company appropriately to its employees and the public, communication professionals are needed. They plan the company's appearance and give it a distinctive identity.

Develop communication concepts

Communication professionals don't just write. They organize press conferences and general meetings that inform the media or investors about the company's development. They write speeches for the board of directors and design multimedia campaigns. They conduct market research and are also responsible for monitoring the communication budget. They determine how the public, customers and employees see a company and its products and then implement this concept. The Business Communication degree program at the HTW Berlin will provide you with the theoretical specialist knowledge and practical know-how you need for this.

Versatile knowledge for a wide range of tasks

The variety of tasks that await you in the working world is also reflected in the wide range of course content. For example, you will learn how to creatively manage communication processes in companies and deal with the various instruments of business communication. You will gain an insight into marketing planning and deal with the marketing tools. In numerous exercises, you will apply your theoretical knowledge in practice. For example, you will create advertising clips, write blogs or design events.

WIKO scores highly in the CHE ranking

The HTW Business Communication degree program is in the top group in the current CHE ranking in the categories "practical orientation", "room furnishings" and "standard period of study".

Карьерные перспективы по завершению программы обучения "Business Communication"

If you love change...

If you want to work in business communication, you have to enjoy a fast pace of work and constant change. New media are coming, old ones are losing importance. Studying at the HTW Berlin not only prepares you for this flexibility in terms of content, but also for a wide range of possible areas of application.

...is right for business communication

Marketing: Marketing departments deal with marketing the company's products. Knowledge of communication tools, communication processes and market research methods enable them to identify customer needs and plan communication campaigns in a targeted manner.

Public Relations: How a company is perceived depends only partly on its products or services. Equally important is systematic communication with all stakeholders, such as politicians, journalists, residents or the general public.

Internal corporate communication: Only those who trust their employer and feel involved in the processes and decisions remain motivated and committed to their company. From intranet articles to internal company magazines - there are numerous ways to structure communication with employees.

Studying business communication also prepares you for numerous other professional fields that require communication skills as well as economic background knowledge, e.g. activities in the advisory, conceptual or creative environment of communication agencies, in specialist journalism, in communication management for non-profit organizations or in cultural or event management.

Стажировки и практика в программе обучения "Business Communication"

16 weeks internship in the 4th semester