How do companies communicate with the media and the public? How are advertising campaigns created? And what is the function of influencers? The communication of companies and brands has a major influence on economic success. At this interface between business and communication, the course imparts a broad spectrum of application-oriented social science, economic and design skills. The focus is on the analysis, planning and conception of measures in the areas of PR, social media, events, advertising and sustainability communication.
Anyone who appears in public needs a voice, a face and an authentic style. Companies are no different from people. In order to present a company appropriately to its employees and the public, communication professionals are needed. They plan the company's appearance and give it a distinctive identity.
Communication professionals don't just write. They organize press conferences and general meetings that inform the media or investors about the company's development. They write speeches for the board of directors and design multimedia campaigns. They conduct market research and are also responsible for monitoring the communication budget. They determine how the public, customers and employees see a company and its products and then implement this concept. The Business Communication degree program at the HTW Berlin will provide you with the theoretical specialist knowledge and practical know-how you need for this.
The variety of tasks that await you in the working world is also reflected in the wide range of course content. For example, you will learn how to creatively manage communication processes in companies and deal with the various instruments of business communication. You will gain an insight into marketing planning and deal with the marketing tools. In numerous exercises, you will apply your theoretical knowledge in practice. For example, you will create advertising clips, write blogs or design events.
The HTW Business Communication degree program is in the top group in the current CHE ranking in the categories "practical orientation", "room furnishings" and "standard period of study".
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