Whether work 4.0, big data or search engine optimization: digitization moves and changes the corporate world. Almost all industries are facing major technological and business changes. Retail is challenged by e-commerce companies. Services are increasingly being provided and distributed virtually and remotely. The automotive industry is facing new competition from ridesharing services like Uber and lyft. Even for small businesses today, being found online is essential. If you don't exist online and don't know how to use new technologies, you're not competitive. Understanding digital change and actively shaping it is therefore a challenge for most companies. Corresponding specialists at the interface between business administration and IT are in demand - we train them!
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