Программа обучения International Corporate Communication and Media Management

Программа обучения "International Corporate Communication and Media Management" в Neu-Ulm University of Applied Sciences

International Corporate Communication and Media Management

Университет
Neu-Ulm University of Applied Sciences
Степень
Магистратура
Специализация
Communication, Media
Стоимость
0 € / Семестр

The international master’s degree programme International Corporate Communication and Media Management prepares students for jobs in strategic corporate and marketing communication, equipping them with the skills they need to utilise media for specific aims in the digital age. Students acquire the necessary knowledge and abilities for taking up a career in an international company or pursuing a doctoral degree.

Общая Информация по Программе обучения "International Corporate Communication and Media Management"

Уровень: Магистратура
Диплом: Master of Arts (M.A.)
Язык обучения: Английский
Начало обучения: Зимний семестр
Летний семестр
Срок обучения: 3 семестров
Форма обучения: Полная
Учебные кредиты: 90 ECTS
Стоимость: € 0 / Семестр
Семестровый взнос: € 94 / семестр
Правила приема: Без конкурса
Минимальный уровень немецкого: A1
Минимальный уровень английского: B2
Минимальный средний балл (нем): 2.5

Карьерные перспективы по завершению программы обучения "International Corporate Communication and Media Management"

This programme qualifies students for international leadership and management positions in the field of corporate communication and media management. Graduates of this programme are equipped to work in strategic corporate and marketing communication in international companies and organisations.

This programme prepares students for careers such as:

corporate communication and marketing manager
key account manager in PR agencies
content and digital marketing manager
online editorial manager

Стажировки и практика в программе обучения "International Corporate Communication and Media Management"

In the master's program International Corporate Communication and Media Management, Neu-Ulm University offers studies with in-depth practical experience. This includes at least 8.5 months of practical phases including a master's thesis in a company.

Учебный план программы обучения "International Corporate Communication and Media Management"

Corporate Communication and Media Management

Strategic International Corporate Communication
Media Management in the Digital Age
Strategic Brand Management
CSR Communication
Institutional, Ethical and Cultural Aspects
Content Production
International Strategic Management

Methods

Methods in Communication and Media Research
Strategic Market Research
Human-Centred Design and Design Thinking

Curriculum

In the first semester, students acquire highly specialised knowledge in the area of international corporate communication and media management, including specific problem-solving skills and an in-depth knowledge of the methodology relevant to the field.

The optional international specialisation semester and transfer semester make the programme unique. In the international semester, students have the opportunity to attend a renowned HNU partner university of their choice, where they will focus on specific aspects of international corporate communication and media management. The transfer semester provides students with the opportunity to deepen and apply their acquired knowledge in a practical environment.

Students who do not choose one of the above options have the opportunity to deepen their understanding of international brand management, content production and market research.

The third semester is spent working on cross-sectional topics and the master’s thesis.

Skills and competencies

In a dynamically changing world of international economic relationships, an in-depth understanding of the communication and media context in which companies operate is of great importance. This calls for a broad knowledge of corporate and marketing communication in an international context and, at the same time, an in-depth knowledge of digital media interaction.

Учебный план / модули: https://www.hnu.de/fileadmin/user_upload/6_HNU/Fakultaet_IM/Studieng%C3%A4nge/ICCMM/Studiendokumente/Studienpl%C3%A4ne/ICCMM%20Studienplan%2020201.pdf
https://www.hnu.de/fileadmin/user_upload/6_HNU/Fakultaet_IM/Studieng%C3%A4nge/ICCMM/Studiendokumente/Studienpl%C3%A4ne/ICCMM_Studienplan_20181.pdf
https://www.hnu.de/fileadmin/user_upload/6_HNU/Fakultaet_IM/Studieng%C3%A4nge/ICCMM/Studiendokumente/Studienpl%C3%A4ne/ICCMM_Studienplan_20191.pdf
https://www.hnu.de/fileadmin/user_upload/6_HNU/Fakultaet_IM/Studieng%C3%A4nge/ICCMM/Studiendokumente/Studienpl%C3%A4ne/ICCMM_Studienplan_20221.pdf
https://www.hnu.de/fileadmin/user_upload/6_HNU/Fakultaet_IM/Studieng%C3%A4nge/ICCMM/Studiendokumente/Modulhandb%C3%BCcher/ICCMM_Modulhandbuch_20181.pdf
https://www.hnu.de/fileadmin/user_upload/6_HNU/Fakultaet_IM/Studieng%C3%A4nge/ICCMM/Studiendokumente/Modulhandb%C3%BCcher/ICCMM_Modulhandbuch_20211.pdf

Факультет

Faculty of Information Management

Neu-Ulm University of Applied Sciences

The three areas of business administration, information management and communication make the students fit for a professional future in the information management sector. Thanks to innovative teaching and practice-oriented research, the Faculty of Information Management is equally attractive for students and companies regionally, nationally and internationally.

[email protected]

+49 1522 3657980

Munich, Germany

Программа обучения International Corporate Communication and Media Management