Программа обучения Journalism and Strategic Communication

Программа обучения "Journalism and Strategic Communication" в University of Passau

Journalistik und Strategische Kommunikation

If you wish to pursue a career in the fields of journalism and public relations in times of continuous transition in the mass media, practical and up-to-date training in all media formats is a necessity.

As you study this degree programme, you will acquire competencies in journalism and public relations for interconnected multimedia production and cross-media distribution of diverse media formats (text, audio, video, photo etc.) on both traditional and modern platforms (print, TV, radio, online, mobile). You will develop sound knowledge of the functions, processes and mechanisms of journalism and strategic communication as well as their normative legal and ethical boundaries. In order to deepen your empirical and practical knowledge, you will have the opportunity to carry out applied research and hands-on projects.

Общая Информация по Программе обучения "Journalism and Strategic Communication"

  • Уровень: Бакалавриат
  • Диплом: Bachelor of Arts (B.A.);
  • Язык обучения: Немецкий
  • Начало обучения: Зимний семестр
  • Срок обучения: 6 семестров
  • Форма обучения: Полная
  • Учебные кредиты: 180 ECTS
  • Стоимость: € 0 / Семестр
  • Семестровый взнос: € 84.50 / семестр
  • Правила приема: На основе конкурса
  • Минимальный уровень немецкого: C1

Карьерные перспективы по завершению программы обучения "Journalism and Strategic Communication"

The study of Journalism and Strategic Communication will prepare you for a journalistic career in traditional and digital media (TV, radio, print media, online and mobile media) as well as a career in public relations for agencies, companies, associations, public institutions, non-governmental and non-profit organisations.

Not only you become qualified for editorial work, but you will also acquire the skills needed for various new occupations in the field of communication, such as social media manager, community manager, technical editor, data journalist and user experience profiler. Having graduated from this programme, you will have the necessary theoretical and practical knowledge for work in media research, market and public opinion research as well as media or political consultancy and in media management.

Международный обмен по программе обучения "Journalism and Strategic Communication"

Even if studying abroad is not a compulsory part of the Bachelor's degree in Journalism and Strategic Communication, you can integrate a stay abroad into your studies.

Учебный план программы обучения "Journalism and Strategic Communication"

Over the course of the programme, you will study Communication Studies as your primary subject, giving you a thorough grounding in:

  • the media landscape
  • economic and political conditions
  • theoretical and practical principles of public communication
  • methods of empirical communication and media research
  • cross-media use in media production, and
  • international communication.

In addition you will choose elective modules, which form a secondary subject. Compulsory electives in political science, economics, media informatics, geography and visual culture cover important specific fields. Furthermore, elective modules in Development Studies, Human-Computer Interaction/Psychology, Digital Humanities, Theology, Cultural Mediality Research and Media Linguistics provide you with broad cross-disciplinary competencies.

  • Учебный план / модули: https://www.uni-passau.de/fileadmin/dokumente/studium/Studienprofile/Bachelor/BA_Journalistik/JoKo_Studienverlaufsplan_regul%C3%A4r_2020_SocialMedia.pdf
  • Факультет

    Faculty of Arts and Humanities
    University of Passau

    The Faculty of Arts and Humanities is the largest of the University's four faculties, and comprises the departments Education, Catholic Theology, Regional Cultural Studies, Governance and Historical Studies, and Language, Texts and Media, which together represent a total of 56 chairs and professorships. Some 6,450 students are currently enrolled in the 25 degree undergraduate and Master's programmes administered by the faculty.

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    Journalism and Strategic Communication