The bachelor's degree in Public Relations conveys compact knowledge about the theory and practice of professional public relations in six semesters. The students get to know different forms of organization and tasks of public relations and deal with the communication structures in commercial enterprises and non-profit organizations as well as with the work of PR agencies.
The study program stands for a high degree of practical orientation. Practical exercises complement lectures and seminars. Project work, excursions and lectures by external teachers from PR practice ensure the link to current developments in the industry.
During the first part of the course, students get to know the basics of professional public relations and journalistic craft. This is supplemented by selected aspects from communication studies and media research. The training is multimedia. In the fourth semester, students complete a four-month internship. In the second part of the course, topics such as internal communication, public affairs, international PR and crisis communication as well as seminars on specific public relations tasks are on the curriculum.
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