Business Administration Automotive

Business economists of the automotive industry support economic decision-making processes in various operational areas. They create analyzes and concepts, carry out projects and monitor the success of their actions. In purchasing and procurement, among other things, they optimize the ordering and delivery processes and acquire or service subcontractors. In sales, they expand and develop trade partnerships with car manufacturers and dealers, optimize trading concepts, develop marketing measures and develop new sales channels. In addition, they also advise their customers directly and manage, for example, Sales training for the employees through.

Business economists in the automotive industry find employment, for example

• in automobile dealers
• at car manufacturers

The salary level for Business Administration Automotive in Germany is: up to 7521 EUR per month

Why is?

Business economists of the automotive industry plan, organize and supervise the business activities of a car dealership or the commercial activities of an automobile manufacturer.

Prepare decisions

How can the automotive trading company react to the increasing competition of foreign dealer groups? What measures should the car dealership take to increase the quality of advice and customer loyalty? Are there attractive expansion options in e-business? Business economists of the automotive industry know their own company and the competitive situation and keep themselves, for example. about innovative marketing concepts, ordering procedures in cooperation with the automaker and advantageous logistics systems up to date. In this way, they can analyze the advantages and disadvantages of their procurement channels and the opportunities and risks involved in addressing the target groups: how reliable is the supplier, how quickly does he deliver and under which conditions? Through customer surveys or the evaluation of customer complaints you will find e.g. out how they can tie their customers to the business.

Business economists of the automotive industry develop concepts and plan the strategic positioning of their company. In the globalized car trade they also observe the relevant foreign markets and react to changes, consider, for example, for a trading house the addition of a secondary brand. They analyze the potential business and corporate policy consequences and prepare entrepreneurial decisions on this basis.

Supervise and control trading activities

In the purchasing and procurement of a car dealership, business economists are responsible for the efficient procurement and provision of goods as well as for cooperation with automobile manufacturers. They negotiate conditions and delivery quantities and make sure that they reach the best possible conditions. They ensure that the popular variants and models as well as in terms of the price-performance ratio attractive special models are present as demonstration models, so that customers can convince themselves in a test drive of the benefits. Similarly, business economists in the automotive industry optimize the sales organization and determine market-driven sales planning. They shape the outward appearance of their company by conducting advertising and marketing activities based on detailed market analysis. In addition, they advise their customers directly and lead the sales management, e.g. Sales training for the employees through. In finance and accounting, they control incoming and outgoing payments, calculate margins and advertising subsidies, handle leasing and financing contracts, maintain accounting records and monitor the correct posting of all business transactions.

If you work with manufacturers, they are responsible for effective and cost-effective cooperation with suppliers. They negotiate purchasing conditions and ensure that the required parts are available in sufficient quantity and quality. When selling and selling a car manufacturer, they make sure that they cooperate with the most efficient car dealerships as trading partners. They set guidelines for the merchants, set minimum sales volumes and control the success of their respective partners through the use of key figure systems.