Responsibilities
Tourism business administrators support economic decision-making processes in various operational functions of tourism companies or associations. They create analyzes and concepts, carry out projects and monitor the success of their actions.
They analyze and design measures for a successful business activity in the tourism industry. For this purpose, the business economists raise the current status, for example Guest reactions and surveys and thus describe the initial situation. At the same time, they are looking for ways to expand, update or network existing offerings and to optimize the processes in and around tourism. For example, they evaluate the potential of innovative tourism concepts, develop ideas for specific target groups or guest binding programs, and analyze offers from competitors. Based on pre-formulated goals and benchmarks, tourism business economists put these ideas together to form a concept. They coordinate the individual work packages for the implementation and monitor dates and contents. Once the concept has been implemented, they usually carry out a performance review, document the results and recommend further steps.
Typical Places of Work
Tourism business administrators find employment
- in travel, tourism and transport companies
- with tourism associations and administrations
- in companies and organizations of the leisure industry and entertainment
Salary
The salary level for Business Administration – Tourism in Germany is:
from 3397
up to 4286 EUR per month
Задачи
Why is?
Tourism business administrators plan, organize and supervise the business activities of tourism companies or business combinations.
Prepare decisions
What are the key trends in global tourism? How can the flow of travel to a specific region or tourism business, the so-called Incoming, be increased? Does the traditional hotel have to change its concept as occupancy rates decline? How best to deal with the latest developments, such as the increased attractiveness of short, city and wellness trips on the one hand and hiking and seminar holidays on the other? Tourism business administrators know their own company and the competitive situation. They are always keeping up to date with innovative marketing concepts, new tourism trends and promising ways of addressing guests. This allows them to reliably assess the advantages and disadvantages of all available distribution channels: Which channel is the best way to reach their target groups? Where can the best profit margins be achieved? Through guest surveys or the evaluation of guest complaints or tourism studies, they determine, for example, how they can bind their customers to themselves and what leads to the fact that guests migrate to the competition. As tourism businesses are becoming increasingly networked and global, they are monitoring all relevant markets and, if necessary, expanding their sales activities to new sales channels or new markets. Before that, they analyze the respective business and corporate policy consequences. On this basis, business economists can prepare entrepreneurial decisions, work out future-oriented concepts and prepare for the fact that the tourism company can, for example, Interspersed with rapid reaction to changes or creative tourism ideas on the market.
Supervise and control tourism activities
Tourism business administrators ensure that their range of services matches their target group. In doing so, they pay attention to conceptual aspects, such as the efficiency of the distribution channels or the transparency in the booking process. The quality and profile of services must be in line with the market. In addition, they ensure that the offer also pays off economically. In finance and accounting, they handle payment transactions and monitor incoming payments. You maintain accounting books and check the correct posting of all business transactions. In marketing and advertising, business economists make sure that their tourism offer is easy to find across all distribution channels and contains all relevant information such as product, service and price information without contradiction. In addition, online orders and payments must be uncomplicated and secure.
Various uses
Tourism business administrators can be active in various fields of the tourism industry, such as specialize in a particular sub-area, e.g. on leadership and specialist tasks in hotel management, travel agency, spa and spa management or event management. In associations, they analyze the economic and legal foundations of specific issues; in the context of press and public relations, they represent the interests of a tourism sector. They are responsible for customer service at travel agents or guest services in travel companies, hotels and restaurants.
