Communication Designer

Communication designers implement various types of graphic concepts, such as graphics, drawings, photographs, writings, audiovisual or interactive media.

In the planning and design process, they first discuss the design concept and the general conditions with their client and, if necessary, obtain market and trend information. Using sketched drafts, they create the first templates, in the area of ​​illustration also original drawings. In doing so, they focus on target group-specific and economic aspects. Then they present their designs to their clients. They decide whether the projects can be realized in this form or whether improvements need to be carried out. If necessary, communication designers also convert the templates into a digitized form in order to e.g. to be able to further process with the help of image processing, drawing and layout programs. They are also involved in intermediate and final presentations. Possibly. they also contribute to budget, personnel and appointment planning as well as the preparation of offers and contract drafting.

In the field of software development, communication designers develop IT solutions for websites or mobile apps, and in product and industrial design, for example, they design user manuals and operating instructions. They can also deal with the graphic or graphic design of annual and annual reports, trade fair displays or posters.

Communication designers find employment e.g.

• in advertising, media and PR agencies
• in graphic design offices
• in publishers
• with broadcasters
• at exhibition and congress organizers
• in pre-media companies
• at software providers
• at universities

The salary level for Communication Designer in Germany is: up to 4492 EUR per month

Why is?

Communication designers plan, design and create all types of media, e.g. Ads, posters, websites or audiovisual elements.

Bring client and target group together

Whether you are designing a textbook, creating illustrations for animated films or designing the corporate design of a company: Communication designers always think of the needs of their target group. The goal is to develop creative, targeted concepts and communication measures. To do this, they create drafts, clarify the concept together with the customer and determine the framework for the order. Because they have to make sure that the client's wishes can be realized economically and effectively. They also take information about competing products into account when making their considerations.

Find the best possible shape

Communication means and measures can be visual, e.g. Graphics, drawing, photography and writing, (audio) visual, such as Screen design, 3-D computer animation, film and video, or even interactive, such as apps for smartphones and tablet computers or interface applications. Added to this is the text as a key medium. Planning, design and deployment are the three steps in creating communication tools. The design includes design and execution. Different display and design methods can be used here, such as graphic drawing, three-dimensional design or scribble techniques. The application is about the correct use of media and suitable marketing or advertising strategies and measures, whereby the implementation of creative communication strategies on cross-media channels plays an important role. All of this helps communication designers to find the best possible form for each message and specific target group.