Cultural manager

To develop and organize cultural managers, e.g. Cultural and leisure events, together with the competent authorities, plan the content and the course of events and engage Speakers. It is also important to acquire funding, to negotiate with customers and sponsors and to obtain offers. Cultural managers create budget planning, develop advertising material and take care of rooms and equipment. They support artists and are contact persons for customers and external service providers. In cultural administration, they compile cultural programs in cooperation with the local cultural scene. Cultural Centers and participate in the development of training of regional organizations.

Public relations and cultural marketing can fall into their field of activity as well as the conception and design of websites or the coordination of networked booking systems for stage, concert and leisure programs, exhibitions or other cultural events. In the field of cultural and recreational education, for example, they offer creative and artistic courses or organize guided tours through exhibitions, museums or similar. In the exhibition planning or in the exhibition management, they contribute to the composition and possibly the purchase of exhibits, design and promote exhibitions.

Cultural managers find employment, e.g.

• at theatrical and concert organizers
• at museums
• in cultural departments, offices, associations
• at radio and television stations
• in amusement and leisure parks, at sporting events (in event management)
• at publishers

The salary level for Cultural manager in Germany is: from 3556 up to 5870 EUR per month

What is it about?

Cultural managers plan, develop and manage cultural projects or cultural and recreational facilities. They are e.g. engaged in cultural management, event planning or exhibition planning.

Cultural Organization and Mediation

You plan and organize cultural events, choose e.g. Artists and other contributors and ensure during the event for a smooth flow. Cultural managers must have an overview of the respective market in order to be able to assess the needs of the public and to develop corresponding offers, as it is important to successfully implement cultural and leisure events financially. In addition to the creative part, the conception, cultural managers seek and compare offers, manage budgets, set up financial plans, take care of providing the necessary premises and negotiate contracts. They coordinate the work of everyone involved in a project and create detailed schedules. In addition, they assume the advertising and publicity for the event. Potential visitors should be able to inform themselves weeks before an event, such as a theater festival, for example through a professional website. If the media reports frequently and positively, greater public attention will be paid to the event.

Culture Finance

Due to the ever increasing competition in the cultural and leisure sector, it is important to stand out from the competition with innovative offers. However, the development of a project and its implementation in the market entail costs and financial risks. Cultural managers procure resources for cultural workers and their projects. In times of tight budgets, they can not only rely on state subsidies, but must additionally raise funds and implement and implement sponsoring agreements. It is therefore important to inspire important people for the project and to convince companies of the benefits of cultural and leisure sponsorship.

Multiple Applications

Through their knowledge of the peculiarities of the arts and culture sector as well as through high cultural and economic expertise, cultural managers can work as mediators between countries and cultures. For associations or organizations in the cultural, leisure or tourism sector, they design projects such as Exhibitions are advisory or contribute to establishing or consolidating contacts between cultural groups. In cultural management in companies, they organize and run sponsorship activities and select suitable projects.

Leadership positions often require a master's degree.