Business economists for advertising and marketing communication support economic decision-making processes. They advise companies and organizations on issues of advertising and marketing communications. They create analyzes and concepts, carry out projects and monitor the success of their actions.
They use the briefings of their customers and the results of market and opinion research to analyze the current status, the competitive environment and the goals. On this basis, they develop marketing concepts and advertising strategies in which they define the target groups and determine the necessary marketing channels and advertising material. Once the decision for a concept has been made, business administrators apply it for advertising and marketing communication: they coordinate the creation of advertising material, such as image brochures or product pages on the Internet, and plan the placement of advertisements. With the help of market research, the business economists repeatedly ask for awareness and acceptance of a product or a brand. Thus, for example, they can check the success of an advertising campaign and adapt it continuously to changing market conditions.
Business economists for advertising and marketing communications are finding employment, e.g.
The salary level for Marketing Communications Manager in Germany is: from 4604 up to 5581 EUR per month
Business economists for advertising and marketing communication plan, organize and supervise advertising and communication measures and coordinate their creative implementation.
What are the targeted target groups for a product? Which communication channels are useful? Business economists for advertising and marketing communication are familiar with their own or the customer company, the respective industry and the competitors as well as the relevant markets. This allows them to reliably analyze the advantages and disadvantages of the various advertising media and the opportunities and risks involved in addressing the target groups. Through customer surveys or the evaluation of market research results, you will find e.g. out how they can bind the target groups to the company or which leads to the fact that customers shop with the competition. In the globalized economy, they always observe all relevant domestic and foreign markets, react to changes and, if necessary, try to shift their activities to more attractive channels. In each decision they analyze the potential business and sales policy consequences. On this basis, the business economists can prepare entrepreneurial decisions, work out sustainable concepts and prepare for the company to become involved, for example. fast reaction to changes or creative marketing and advertising ideas in the market.
To introduce and position a product or a brand on the market, business economists for advertising and marketing communication analyze the current status, the competitive environment and the goals to be achieved based on the briefings of their customers and the results of market and opinion research. For example, they examine how the product is perceived, what differentiates it from competitors' products, or what activities can be used to achieve sales goals set by management. Based on this information, they develop marketing and advertising concepts. It determines, for example, which target groups should be addressed and how brands and products are displayed and which advertising media and advertising material are used for them. Should a classic advertising campaign be promoted with posters and advertisements for a new perfume, or should you better achieve your goals with cross-media campaigns, ie the combination of classic and new media? In addition, business economists determine the media strategy for advertising and marketing communication, ie they plan when which ad will be shown in which medium. The measures on how the effectiveness of the marketing and advertising measures are checked and possibly improved are also part of their concepts.
If the customer or client agrees to the concepts, the business economists begin to implement the measures. They organize the creation of advertising material, such as product flyers, company brochures or product pages on the Internet. They coordinate the graphic implementation, the text design and possibly the website programming, commission photographers and freelance creative staff and negotiate with service providers such as printers or media agencies. In addition, they plan the delivery of advertisements. In doing so, they book the media placement strategies for advertising media such as magazines, websites, television, radio, billboards, advertising columns, city light areas, banners or vehicle labels. The success of the marketing and advertising campaigns is checked by business economists with measures of marketing controlling, e.g. They commission market analysis and media analysis, evaluate it and adapt advertising, marketing and communication measures.
Contact us to find out how we can help you get into the best university in Germany and secure a promising career.
Send us a request in
or fill the form
By submitting your application, you agree to our privacy policy for processing personal data.
