Media scientists take over e.g. Management tasks in the field of print and electronic media and realize media projects for print media, film, radio, television or the Internet. They check, edit or write texts, manuscripts and scripts in the editorial offices of radio and television stations. In market and opinion research, they analyze the opinion-forming effect of the media or evaluate ratings. If you work in the field of media, cultural education and culture management, you will develop concepts for exhibitions and guided tours or develop teaching materials on media education topics. In adult education they lead e.g. Events on cultural topics or organize film series. In the area of public relations, for example, they write press releases and prepare press talks.
In scientific research, media scientists are primarily concerned with the historical development and mode of operation of mass media of all kinds. These include print media (newspaper and magazine) as well as radio, television and online media. They publish their results in relevant specialist publications or through lectures. At universities they teach students, prepare lectures and seminars, correct written papers and take exams. Independent scientific activities usually open up. only after completing a master’s degree and a doctorate.
Media scientists find employment primarily
They also find employment
The salary level for Media Scientist in Germany is: from 2377 up to 3429 EUR per month
Media scientists deal with processes of media use and media impact on individuals and society. To do this, they primarily analyze mass media of all kinds - newspapers and magazines, radio and television reports, and online media. They are e.g. active in media production (print, online, multimedia), in theater, film and television production, in media and cultural education or in science and teaching.
In the editorial offices of private and public television stations, media scientists analyze audience ratings, look for topics that meet the spirit of the times, and participate in new broadcasting concepts. They accompany productions dramaturgically, check or edit manuscripts and award contracts to producers or authors.
In publishing houses, they oversee authors, proofread and edit manuscripts. For television, radio or other media, they write e.g. Technical articles or reports and research for articles on cultural topics. To work in journalism, a traineeship or a corresponding practical journalistic qualification is usually necessary in addition to the completed degree.
In the field of media, cultural education and culture management, they develop e.g. didactic concepts and teaching materials to train young people, children, teachers and parents in responsible use of the media. They also design the media themselves or carry out video projects with young people at a youth club. For museums and galleries, they can also develop concepts for exhibitions and guide school classes through the collections.
If you are active in market and opinion research, you will work on questions e.g. on the effects of media and opinions, determine the procedure for the collection and statistical processing. They instruct interviewers in the respective study, evaluate the interview results and prepare them.
In adult education, media scientists organize and plan e.g. Film series or design and direct cultural events. In the area of public relations, for example, it is about preparing press meetings and dates and writing press releases.
A master’s degree is often required for management positions.
In scientific research, media scientists examine e.g. the interactions between media, individuals and society, e.g. changes in the TV industry (daily soaps, reality or casting shows) in recent years and the repercussions e.g. on the self-image of young people. From a historical perspective, they deal with the reception of Leni Riefenstahl after 1945. Media scientists also research in the field of new media and investigate e.g. Aspects of internet-based communication and human-computer interaction. They deal with this in industrial and competitive analyzes, e.g. Classic and new media industries position themselves on the market in times of change. They include legal regulations, e.g. the development of law in the field of new media.
Media scientists record research results in specialist articles or books, making them accessible to other scientists and students. They speak at conferences and congresses about their findings. In courses, they impart knowledge to students, supervise scientific work and take exams. As a rule, for independent scientific activities a master's degree and a doctorate are required.
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