Sociologists can work in different fields. For example, they determine and explain the structure of a social context in market research, opinion polling and sociological consulting, for example in technology assessment, brand sociology or trend research. In online and print media, television or radio, they ask whether and how target groups are reached and what type of information or entertainment is desired by the recipients. You can also create posts (such as reports, reports) or edit them editorially. In publishing, they read, review and edit manuscripts, develop new media products and look after authors. For example, when they work in public relations, they write press releases and prepare press briefings.
In scientific research, sociologists analyze social behavior, that is, the preconditions, processes and consequences of the coexistence of people. Their research results are published in specialized articles or books. They teach at colleges, prepare for lectures and seminars, correct written work and take exams. Independent scientific activities open up i.d.R. only after a master's degree and a doctorate.
Sociologists find employment, e.g.
The salary level for Sociologist in Germany is: from 3157 up to 3913 EUR per month
Sociologists investigate social behavior through empirical and theoretical research, that is, the prerequisites, processes and consequences of the coexistence of humans. They are e.g. active in market and opinion research, in the editorial field, in public relations or in science and teaching.
From market and opinion research to public relations In market and opinion research, they explore how people live, think and consume. the market potential of new products or have tools and machines assessed for manageability, safety and performance. They prepare tests or questionnaires in advance, determine the procedure for data collection and statistical processing. You assign interviewers, evaluate the results and prepare them. In publishers they look after authors and proofread and edit manuscripts. You write e.g. Specialist articles or social reports for publishers, television, radio or other media or analyze whether and how the respective target groups are reached and what kind of information and entertainment is desired by the recipients. For an activity in the journalism usually in addition to the completed study a traineeship or a practical journalistic qualification is necessary.
In adult education institutions, they are responsible for the area of political education, designing the program, developing seminar concepts, teaching and information materials and organizing events on social and political topics.
If they work in human resources, they determine the personnel requirements of a company, develop suitable recruitment strategies, prepare job interviews and assessment centers. They select and hire staff and ensure the continuous development and training of employees. Using sociological methods, they analyze company social structures and economic indicators, conduct employee surveys and evaluate them.
They can also take action in workplace design and organization. Here, sociologists analyze and evaluate social structures and social behavior in companies in order to determine and, if necessary, improve job satisfaction and the health of employees, so that ultimately good work performance is achieved.
In the area of public relations, for example, it is about preparing press talks and dates and writing press releases.
For executive positions, a Master's degree is often required.
In scientific research, sociologists are studying social networks, e.g. Societies. They define and question in a structured and systematic way facts and processes, such as social action, social facts and norms, social cohesion, dissolution and change. In doing so, they design data collections, check the underlying assumptions and evaluate the data collected. In the methodological approach, they try to formulate general theories for social processes.
Sociologists record research results in articles or books, making them accessible to other researchers and students. At conferences and congresses they talk about insights. In lectures, they impart knowledge to students, supervise scientific work and take exams.
For independent scientific activities i.d.R. a master's degree and a doctorate required.
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