Business Psychology (undergraduate)

The undergraduate course in business psychology conveys basic scientific knowledge, e.g. in development, social, work, market and advertising psychology and leads to a first professional university degree.

Business psychology can also be studied as part of dual or distance learning courses.

Compulsory modules (exemplary):

• General and Biological Psychology
• Industrial and organizational psychology
• Controlling
• Diagnosis
• Basics of economics and psychology
• Lean management
• Marketing and Sales
• Methodological skills
• Personnel and organization
• Accounting and financial management
• Law
• Social psychology
• Statistics

Elective modules (exemplary):

• Business-oriented consulting
• Market research
• Market and consumer psychology
• Personnel selection
• Personnel development
• Psychological Consulting

Practical course content:

• Depending on the university, internships, practical modules, practical semesters (e.g. at market research companies)