The undergraduate course in business psychology conveys basic scientific knowledge, e.g. in development, social, work, market and advertising psychology and leads to a first professional university degree.

Business psychology can also be studied as part of dual or distance learning courses.

Альтернативные названия

Систематика

Berufs-ID: 93879
Systematiknummer: 81614-914
SIF-ID: 1282821

Примеры программ обучения

Examples

• Applied Business Psychology (Bachelor)
• Applied Business and Media Psychology (Bachelor)
• Business Administration and Business Psychology (Bachelor)
• Intercultural Business Psychology (Bachelor)
• International Business Administration (Business Psychology) (Bachelor)
• Media and Advertising Psychology (Bachelor)
• Psychology and Management (Bachelor)
• Business Psychology (Bachelor)
• Business Psychology (Communication and Online Advertising) (Bachelor)

Требования к школьному образованию

In-depth knowledge of the following school subjects are good prerequisites for successful studies:

Mathematics:

In order to be able to design, conduct and evaluate statistical surveys, students of business psychology need knowledge of linear algebra and probability theory.

Economy / Law:

School knowledge in this area forms an ideal basis for the business and economic content of the course. Labor and social law tie in with previous knowledge of legal theory.

Biology:

Knowledge in this subject is necessary to understand the natural science course content. Above all, knowledge of behavioral biology facilitates entry into modules whose subjects are e.g. motivation and aptitude diagnostics.

English:

A large part of the specialist literature appears in English. Students must be able to read and understand them without difficulty. Particularly in the case of an international study course, they must also be able to discuss in English and to be able to write and deliver English presentations.

Изучаемые предметы

Compulsory modules (exemplary):

• General and Biological Psychology
• Industrial and organizational psychology
• Controlling
• Diagnosis
• Basics of economics and psychology
• Lean management
• Marketing and Sales
• Methodological skills
• Personnel and organization
• Accounting and financial management
• Law
• Social psychology
• Statistics

Elective modules (exemplary):

• Business-oriented consulting
• Market research
• Market and consumer psychology
• Personnel selection
• Personnel development
• Psychological Consulting

Practical course content:

• Depending on the university, internships, practical modules, practical semesters (e.g. at market research companies)

Примеры специализации

Specialization while studying

Depending on the university and course of study, a specialization can already take place in the undergraduate degree in business psychology, e.g. in areas such as market and advertising psychology, health and work psychology or personnel psychology.

Additional qualifications

Acquiring additional and key qualifications during your studies makes sense and is an advantage for a successful career start (e.g. in the areas of rhetoric or advisory and mediation skills) - as well as suitable elective modules (e.g. market and consumer psychology) and relevant internships (e.g. in Market research company).

Срок обучения

Standard duration of study: 6-8 semesters
Average actual length of study: 7.0 semesters
Source: Federal Statistical Office, Series 11, Series 4.2, Education and Culture - Examinations at Universities 2019

Возможные типы дипломов

• Bachelor of Arts (B.A.)
• Bachelor of Science (B.Sc.)

Ситуация с обучением

You should be prepared for the following conditions and requirements:

• Courses: Attend lectures and seminars in the lecture halls and seminar rooms of the university during the semester
• Independent work: Prepare and follow-up courses, research in libraries, prepare presentations, do term papers (also during the lecture-free period)
• Organization: plan the course independently within the framework of the given course structure, adhere to given deadlines and study periods, complete course and examination work in good time (self-discipline and organizational talent required)
• Career preparation: if necessary, complete internships (e.g. with market research companies), prepare for entry into the profession

Дуальное обучение

Dual courses of study combine studies with vocational training in a company.

In the undergraduate degree in business psychology, courses that integrate training are possible.

A degree in business psychology can, for example, be combined with training in the recognized training profession for marketing communication.

Места обучения

Are learning locations

• at the university: lecture halls, seminar and practice rooms, libraries
• at home: e.g. preparation and follow-up of lectures, doing homework

Виды учебных заведений

• Университет
• Университет Прикладных Наук

Международное обучение

To complete parts of your studies abroad, you have the following option, for example:
Different countries
International undergraduate degree in "Business Psychology"
Universities: Cologne Business School and partner universities e.g. in France, Great Britain or Spain
Degree: Bachelor of Arts (B.A.)
Further information: Cologne Business School: Business Psychology

Альтернативные курсы

The following subjects can be alternatives to the subject of business psychology (undergraduate):

Psychology field

• Communication Psychology (undergraduate)
• Psychology (undergraduate)

Similarities:

• Support economic processes with psychological knowledge
• Analyze motivation and experience structures as well as actions e.g. by customers and employees and sound out potential for change

Management and corporate governance area

• Management consulting (basic)

Similarities:

• Analyze motivation and experience structures as well as the behavior of employees and explore potential for change
• Clarify psychological mechanisms in economic decision-making processes and accompany change processes

Marketing and advertising area

• Market and communication research (basic)
• Advertising, marketing communication (basic)
• Public Relations, Communication Management (basic)

Similarities:

• Research the desires and attitudes of consumers and how they can be influenced
• Develop market research projects and marketing concepts

Сферы деятельности

For Bachelor graduates in business psychology, there are different fields of activity in the private sector, e.g. marketing, advertising, human resources or management consulting.

Последующее образование

Bachelor graduates in business psychology can continue their studies in a further subject, e.g. business psychology, coaching, consulting, supervision or economics, and thereby expand their professional and career opportunities.

• Coaching, advice, supervision (advanced)
• Communication Psychology (advanced)
• Market and communication research (advanced)
• Psychology (advanced)
• Business Psychology (advanced)
• Economics (advanced)

Развитие предметной области

Establishment and development of the field

Psychology established itself as a scientific discipline in the last third of the 19th century. During this time, a laboratory was established at the University of Leipzig for the first time to examine psychological phenomena. Numerous universities then set up institutes for psychology and a large number of textbooks on this topic were published. With the 20th century, various basic currents of psychology emerged, including, for example, the psychoanalysis founded by Sigmund Freud and behaviorism, which focuses on behavioral analysis. Today psychology is divided into numerous specialist areas.

On the way to an independent subject

Business psychology as a focus within general psychology developed at the beginning of the 20th century. The first textbook appeared in 1912 under the title "Psychology and Economic Life". Within the focus, the research dealt with the analysis of economic behavior in private households and in companies, but also with work psychological aspects such as employee selection and employee satisfaction. Since the labor market signaled the need for interdisciplinary trained employees, independent courses in business psychology were designed and established from the mid-1990s.