Marketing, Sales (graduate)

The advanced degree course in marketing and sales deepens the knowledge acquired in the basic degree course and, if applicable, during employment. Students usually specialize in one subject area, e.g. international marketing. There are also master's degree courses that cover a broad spectrum of the subject of marketing and sales.

The course leads to a second university degree that qualifies them for a career.

Marketing and sales can also be studied as part of dual degree courses, distance learning courses and part-time courses.

Modules (examples):

• Data analytics
• Dialogue marketing and consumer psychology
• Digital marketing and digital business models
• E-commerce architectures and content
• International marketing
• Communication theories and models
• Customer behavior and customer management
• Brands and brand management
• Marketing and media law
• Market research
• Multi-channel management
• Social media
• Strategy and innovation processes
• Strategic sales management

Practical study content:

• Depending on the university, internships, practical modules, practical semesters (e.g. in a market research institute or in marketing and sales departments of companies, if necessary in abroad)