Public Relations, Communication Management

Public Relations, Kommunikationsmanagement (weiterführend)

The advanced degree course in public relations and communication management deepens the knowledge acquired in the basic degree course and, if applicable, during employment. As a rule, you specialize in one of the subject areas such as corporate communication or multimedia management. There are also master's degree courses that cover a broad spectrum of public relations and communication management.

The course leads to a second university degree that qualifies you for a profession.

Public relations and communication management can also be studied as part of part-time courses

Альтернативные названия

PR, Communication Management

Систематика

Berufs-ID: 94332
Systematiknummer: B 92204-901
SIF-ID: 2237041

Примеры программ обучения

Examples

• Employer Branding and Internal Communication (Master)
• International Corporate Communication and Media Management (Master)
• International Public Relations (Master)
• Communications, Multimedia and Market Management (Master)
• Communications Management (Master)
• Public Affairs and Leadership (Master)
• Public Relations and Corporate Communication (Master)
• Corporate Communication (Master)

Требования к школьному образованию

Изучаемые предметы

Modules (examples):

• Current media and social trends
• Professional ethics and gender
• Reference group research
• Fundamentals of business and organizational rhetoric
• Intercultural communication
• Internet presence, social media rhetoric
• Journalistic fundamentals and corporate media
• Communication and law
• Communication management
• Marketing
• Media design and media production
• Media economics in the area of ​​corporate media
• Public relations, political communication, advertising communication, lobbying, crisis communication
• Social science methods
• Statistics
• Theories of the public sphere
• Website design and social media Content
• Business rhetoric

Practical study content:

• Depending on the university, internships, practical modules, practical semesters (e.g. in media companies)

Примеры специализации

Additional qualifications

Acquiring additional and key qualifications during your studies is useful and beneficial for a successful start to your career (e.g. in the areas of self-marketing, networking or applications) - as are relevant internships (e.g. in media companies).

Срок обучения

Standard duration of study: 2-4 semesters

There are no statistical data available on the average actual duration of study.

Возможные типы дипломов

• Master of Engineering (M.Eng.)

Ситуация с обучением

You should be prepared for the following conditions and requirements:

• Courses: attend lectures and seminars in the university's lecture halls and seminar rooms during the semester; if necessary, take part in online courses at home
• Part-time study: work during the day during the week and at the university in the evenings or at the weekend
• Practical exercises: e.g. carry out exercises on the application of media technologies
• Independent work: prepare and follow up on courses, research in libraries, prepare presentations, write term papers (also during the lecture-free period)
• Scientific research: deepen skills in scientific work
• Organization and planning: plan your studies independently, adhere to specified study times, complete study and examination work on time (self-discipline and organizational talent required)
• Career preparation: complete internships if necessary (e.g. in media companies), prepare for entry into the job market

Дуальное обучение

Места обучения

Learning locations are

• at the university: lecture halls, seminar and practice rooms, libraries
• at home (e.g. preparation and follow-up of courses, writing homework; if necessary, participation in online courses)

Виды учебных заведений

• Университет
• Университет Прикладных Наук

Международное обучение

Альтернативные курсы

The following subjects can be alternatives to the subject Public Relations, Communication Management (advanced):

Marketing and advertising area

• Market and communication research (advanced)
• Advertising, marketing communication (advanced)

Commonality:

• Acquire knowledge in areas such as marketing and communication, public relations and business administration

Social sciences area

• Communication science (advanced)
• Intercultural communication (advanced)

Commonality:

• Acquire knowledge in areas such as international communication, cultural communication, media design and media practice as well as marketing and public relations

Journalism area, Editorial department

• Journalism (advanced)

Commonality:

• Acquire knowledge in areas such as communication, media studies and media systems, journalistic production and economics

Сферы деятельности

Master's graduates in the field of public relations and communication management have various fields of activity in the private sector and in associations, e.g. press, public relations, marketing, advertising or editing, journalism, proofreading...

Those who aspire to an academic career at university usually have to do a doctorate. A doctorate may also make it easier to access senior professional positions in the private sector and research.

Последующее образование

Развитие предметной области

Establishment of the field

With the establishment of the Press and Information Office in West Germany (1949) and the establishment of press offices, the professional field of activity began to develop rapidly. Initially, numerous (non-academic) training and further education opportunities were created. From the mid-1980s, the PR agency sector experienced a strong upswing, as public relations in particular became more important for companies. During this time, there was also an intensive academic discussion of public relations and communication management. Finally, in 1993, the first chair for public relations was established at the University of Leipzig.