Public Relations, Communication Management (graduate)

The advanced degree course in public relations and communication management deepens the knowledge acquired in the basic degree course and, if applicable, during employment. As a rule, you specialize in one of the subject areas such as corporate communication or multimedia management. There are also master's degree courses that cover a broad spectrum of public relations and communication management.

The course leads to a second university degree that qualifies you for a profession.

Public relations and communication management can also be studied as part of part-time courses

Modules (examples):

• Current media and social trends
• Professional ethics and gender
• Reference group research
• Fundamentals of business and organizational rhetoric
• Intercultural communication
• Internet presence, social media rhetoric
• Journalistic fundamentals and corporate media
• Communication and law
• Communication management
• Marketing
• Media design and media production
• Media economics in the area of ​​corporate media
• Public relations, political communication, advertising communication, lobbying, crisis communication
• Social science methods
• Statistics
• Theories of the public sphere
• Website design and social media Content
• Business rhetoric

Practical study content:

• Depending on the university, internships, practical modules, practical semesters (e.g. in media companies)