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Business Administration

Martin Luther University Halle-Wittenberg

Undergraduate Winter Semester

  • How do you manage a company and its employees?
  • What opportunities do companies have for increasing their sales?
  • How do you explain the up and down on the stock market?
  • How can companies be economically successful as well as socially and environmentally compatible?
  • Why do some companies make big profits, others make big losses?
  • How do companies design their marketing activities?

The goal of the business studies program is to answer such questions. Students receive a sound basic education and are enabled to take on responsible management tasks.


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