»Germany must become more innovative«. More and more companies are realizing that they have to develop new, promising business models as well as innovate their processes, strategies, structures and cultures. "New mindsets" (as in startups) are in demand, with which interesting innovations or ideas can be developed. "Think different, act different, be different"! Companies consciously build lively innovation structures and innovation strategies with which they manage their progress. “Intrapreneurship” (innovative thinking in companies) is thus becoming an important pillar of corporate management alongside entrepreneurship. "Applied Business Innovation" focuses on this new world of innovation in / around companies and qualifies applicants to become enthusiastic innovators.
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