Business Analytics

Business analytics is a key support tool for corporate decision makers, which has a central role in business planning and controlling. Its core function is to extract information of relevance to a company’s management from both internal and external data sources. In this master’s programme, you learn the necessary strategic, organisational and technological skills for business analytics with a scientifically sound approach.

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The programme’s aim is to enable you to look at business matters from an entrepreneurial perspective and

• develop data-related questions,
• identify and analyse suitable data and
• communicate relevant conclusions straight to the respective stakeholders.

The cross-industry and interdisciplinary approach empowers you to work on demanding specialist and executive tasks in both national and international markets. The master’s programme Business Analytics is unique combining management content with universal cross-sector application of quantitative procedures and technological issues. You learn concepts and theories in controlling and big data, compliance management and legal framework (liability and data protection legislation), IT support and applications, applied economic analysis, financial modelling and applied empirical research methods. In addition, you can choose industry-specific contents such as industry 4.0, marketing analytics, supply chain analytics as well as auditing and risk management.