Business psychology is quite an old discipline but as a course of study it is still comparatively young. However, the demand for business students to have a foundation in behavioural science has been noticeably growing for years. The interest in psychology has grown significantly, as well as the application needs in the modern business world. In this respect, the introduction of the Business Psychology program (WIPSY) at the FHW in 2011 was a bold move at the right time, which not only contributes to the interest of student applicants, but also reflects the changing realities of the modern business world.
At the core of business psychology it is always about the people in economic implications, not matter whether it is as a consumer or a producer – or more recently as a “contributing” prosumer. The consumer role deals with the business psychological media, consumer, advertising and marketing research. The producer role, on the other hand, deals with work, organisational and personnel psychology.
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