The bachelor's degree in cultural studies is an interdisciplinary, practice-oriented degree based on the ECTS system (European Credit Transfer and Accumulation System), which combines a coordinated degree in the humanities and economics. In addition to imparting key business management qualifications and fundamentals, studying the humanities subjects as part of the Kulturwirtschaft ensures a systematic and critical understanding of the most important non-German EU cultural areas, and it enables in a specific way to analyze texts and facts in a factual and method-oriented manner.
The economics part of the course, which is essentially business-oriented, offers a scientific education in the sub-areas of business administration, such as accounting, annual financial statements, investment and finance, business informatics, marketing, human resources, etc. In addition, the courses in the faculty's economics module are compulsory in the supplementary area E2 To study business administration.
In addition to the interdisciplinarity inherent in the cultural studies course by combining linguistics, cultural studies and economics, the supplementary area (E area) enables the acquisition of further interdisciplinary key competencies.
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