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Culture and Management

Zittau/Görlitz University of Applied Sciences

Undergraduate Winter Semester

All experts, decision-makers and consumers agree on one point: cultural offerings of all kinds increase the quality of life of individuals, companies and regions. Global networks tend to reinforce the trend towards cultural leisure activities in the regions. Since many cultural offerings and institutions - especially those of the so-called high culture - are financed by the public sector in Germany, the problem arises that due to limited financial resources of the municipalities on the one hand and growing financial needs of these institutions on the other hand, there is a need for action. Creative problem solutions are required here. In addition, the trend areas of the cultural and creative industries are urgently looking for multidisciplinary and creatively trained talents, for which this course with its diverse mix of cultural and management modules offers itself like few others.

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