Managers are well aware of the fact that in times of global networking and dynamically changing working environments success increasingly depends on human factors. For multicorporate enterprises efficient cooperation and multinational team leadership are key factors for achieving competitive advantage. The development, production and marketing of innovative products require a corporate culture that is highly sensitive to unique human skills and their need for creativity as well as personal development and training. At the same time, strategic business decisions have to be brought in line with ever changing preferences and buying motives of increasingly demanding customers. To respond to these new challenges, there is a high demand for interdisciplinary trained specialists who are able to combine their management skills with expert knowledge in the field of psychology.
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