Management

How do you calculate the admission prices for a festival, a reading or a visit to the theater? In which channels do you advertise such events and what can incentives look like to attract as many people as possible to museums or exhibitions?

The management of cultural companies and projects brings with it its own peculiarities and challenges. With the mix of culture, society and business in the two-subject Bachelor of the Faculty of Cultural Studies, you will be prepared to analyze problems from different perspectives and to use methodological and specialist knowledge from two subjects in the development and implementation of sustainable solutions.

You can freely combine subject management with all other subjects involved. Are you interested in media studies or studying foreign languages ​​in English, French or Spanish? Or rather history, art, music, fashion, education, theology or philosophy?

The subject management supplements your cultural studies knowledge with basic business knowledge and management methods, so that you can plan, calculate, advertise, organize and evaluate projects from the cultural sector.

As soon as you have acquired the basic knowledge in the first two semesters, we offer you the "Exploration Module" to take part in a variety of practical lectures, for example on business ethics or from business partners. In this way, you will become familiar with current economic developments and questions. An accompanying event supports you in the preparation and follow-up of the lectures.