New Media and Intercultural Communication

The course "New Media and Intercultural Communication (B.A.)" is based on three main subject areas:

• Communication: Today's communication is becoming more complex, more diverse and increasing. Intercultural communication has become indispensable in both a social and a professional context; you have to understand it in order to be able to shape it with it.
• Digitization: Digitization democratizes production and distribution and presents both companies and consumers with new opportunities and challenges. New media as a game changer ?!
• Content creation & story telling as brand core: classic business models are changed and revolutionized.