One focus of ecotrophology is on nutritional and health behavior. Students acquire theoretical and methodological skills to better understand human behavior and its influencing factors. The focus here is on the design, implementation and evaluation of prevention and intervention strategies using suitable means of communication.
Another focus is the topic "Sustainability and Consumption". Long-term social megatrends to be observed, such as advancing globalization, digitization, demographic change or climate change, make the topic of sustainability more important than ever. Consumers can make a contribution to this, but also a large number of actors in food politics and industry influence the general conditions. The interaction and communication of the actors needs to be better understood in order to promote the change to more sustainable lifestyles.
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