How does a T-shirt actually get into business? Where do the raw materials come from? Why is production being relocated abroad? And how does the price come about? You will deal with such questions in the International Business Studies course. In principle, International Business Studies is international business administration. Business administration is generally concerned with the management, control and organization of companies. International Business Studies does this on an international level. Many companies operate internationally and have branches and cooperation partners around the world. Raw materials are obtained from abroad or the goods are manufactured there. This requires business economists who coordinate and organize the processes in the company, but also observe the international market. For example, they create market analyzes to identify country-specific trends such as people's purchasing behavior, take into account cultural differences and develop suitable strategies. At the same time, they keep an eye on the country-specific rules and laws that they must observe in their business activities.
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