The societal interest in sustainability-oriented business grows with a changed consumer awareness and new environmental agreements. It is important for companies to master this trend towards regenerative products and this change to a climate-neutral and sustainable resource and technology management.
Social interest in sustainability-oriented business is greater than ever. Changing consumer behavior, employee expectations and also political regulations and control instruments mean that sustainability in companies must be rethought. Due to the increasing political and social interest in a bio-based economy and in sustainable and competitive use of resources, a growing need for specialists is to be expected. Students are given a broad knowledge of business administration principles, essential basics of statistics, business mathematics and computer science. They are familiar with empirical and analytical methods and combine these with business issues. They apply sustainability concepts for the evaluation and innovation of products, processes and value chains, taking into account business, macroeconomic, ecological and social effects.
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