Events-Manager

Event managers plan and organize all kinds of events - from rock concerts to the medieval market. You design events yourself or act on behalf of customers. Once the desired course and content of the event have been determined, you start with the concrete preparations. You are looking for event rooms, booking artists, technical and other staff and commissioning service companies such as catering or logistics companies. They keep an eye on the client's ideas as well as the budget. You coordinate the various planning areas in terms of content and time, keep an eye on the process planning and the details and can develop alternatives in good time if unforeseen difficulties arise. They strictly ensure that the event regulations, such as safety or noise protection, are complied with and obtain all the necessary permits. They are usually on site during an event, coordinate work and solve problems. As a follow-up, they summarize successes, any problems and potential for improvement in a final report on the respective event project.

If your focus is on marketing, you develop event-driven marketing campaigns, design advertising media and forms of presentation for products or take care of the public relations of a company. If you run your own event agency, they also take on tasks such as corporate planning, cost accounting, controlling and human resources.

Event managers find employment e.g.

• in event agencies
• at trade fair and exhibition as well as theater and concert organizers
• at congress agencies
• in public administration, e.g. in city marketing or at cultural offices

The salary level for Events-Manager in Germany is: from 3065 up to 4930 EUR per month

Why is?

Event managers design, plan and carry out all kinds of events. In addition to the organizational and commercial activities, they can also take on marketing tasks.

Planning and organization

Your tasks begin with the conception of an event. Goals and target groups are defined and ideas for implementation are developed. Once the event concept has been finalized, it is presented to the customer or the respective supervisor and modified if necessary. In addition to this creative part, event management means above all a lot of organizational and administrative effort. Telephoning with the manager of the pop group, acquiring speakers, obtaining offers for lighting and stage technology, organizing catering as well as evening fireworks and a security service - this is where event managers are required.

Suppliers, venues and artists are researched and inquired, offers are obtained, contracts are negotiated, costs are calculated and the advertising material and decoration are planned. Then the detailed planning follows. Event managers create detailed schedules and schedules, including scripts if necessary. Sometimes they design the entire event program including invitations and write press texts or advertising texts for flyers themselves. Depending on the type of event, they also obtain official permits and ensure that the event law regulations are complied with.

Implementation

At the latest during the implementation on site, it becomes clear whether the planning and the agreements have worked. Event managers monitor and coordinate the structure of the event, are contact persons for staff and hostesses if necessary, and ensure that the schedule and program items are adhered to. Despite precise planning, improvisation skills are required, because breakdowns can always happen. If guests and visitors go home satisfied and the dismantling can begin, the event is a success.

After the event, the following is analyzed: Has the goal been achieved? Which points or elements were particularly successful and which could still be improved? Event managers evaluate the event and may send questionnaires to the participants in order to receive feedback and to take this into account in their work in the future.