Media Designer

Media designers are responsible for the conceptual and creative design of analog, digital and cross-media media.

In a first planning and drafting process, you agree on the design concept and the framework conditions for your order. To do this, they may collect market and trend information. You determine customer requests and compare them with the possibilities of the company and the corresponding budget. Based on the customer's request, they then design corresponding drafts - in the print area, for example, they create first sketches based on sketched drafts, also original drawings in the area of ​​illustration. Then they present their designs to their clients. They decide whether the projects can be realized in this form or whether improvements need to be carried out. Once a design is selected, media designers bring it into a reproducible or digitizable form so that it can be reproduced or further processed using image processing, drawing and layout programs. Possibly. they also contribute to budget, personnel and appointment planning, the preparation of offers and contract drafting and take on the content. Media designers are involved in the intermediate and final presentations and take the client's change requests into account as far as possible. They can also take on tasks in the areas of marketing and advertising, design and implement multimedia applications or design and design products as well as print and online media.

Media designers find employment

• in advertising, media and multimedia agencies
• in free graphic design offices
• in PR agencies with their own graphics department
• in prepress and media companies
• in publishers
• at radio and television stations
• in film and video film production companies
• at software providers
• at universities or vocational academies

The salary level for Media Designer in Germany is: up to 4492 EUR per month

Why is?

Media designers plan, design and shape media, e.g. Ads, commercials, company logos, websites or complete virtual scenarios.

Creativity and technical know-how

Media designers master their tools, i.e. they can draw well and deal with technical applications. However, at least as important is the creative and creative potential to always bring new (design) ideas into the different tasks. It depends on their work e.g. depends on whether an Internet user stays on a homepage for a longer time or not. The first impression, the first visual perception is crucial.

Order-based work

Even if they belong to the professional group of artistic professions: The difference to freelance artists is that the work of media designers is usually be carried out on an order basis. You determine customer requests and compare them with the corresponding budget. Media designers create drafts based on customer requirements. In consultation with the customer, changes may be made. Once a design has been selected, you can bring it into a reproducible or digitizable form so that the design can be reproduced - usually through a digital medium.

Diverse possible uses

Media designers can e.g. specialize in areas such as advertising design, science design or film and television design. They can also focus on photo design, computer animation, game or interface design or e-learning. They use the PC to develop commercials or jingles. They can also work in product management or in the management of advertising agencies. Possibly. they also work in design management - i.e. at the interface between design, technology, management and marketing. Then they speak e.g. with art directors, with production managers about the possibilities of marketing the products, work out the budgets with controlling and are involved in the development of sales and communication concepts.