Media Manager

Media managers plan and organize the use or development of media for companies or operational departments. For example, they advise customer companies on which media to use to reach their target group. In media companies, they form the interface between creative design, economic implementation and technical implementation. They organize projects such as the production of films, radio reports or websites. They also plan and design activities in blogs, forums or social media services.

In scientific research, they deal with issues of media research, e.g. on changing communication structures, on the aesthetics of television series, or with empirical studies e.g. on media managers. They publish their research results. At universities, they teach students, prepare lectures and seminars, correct written work and hold exams. Independent scientific activities usually only open up after a master’s degree and a doctorate.

Media managers find employment e.g.

• in publishers
• in radio, television and film industry
• with software providers, e.g. in the multimedia sector
• at polling companies
• in the advertising industry and at PR agencies
• at universities

The salary level for Media Manager in Germany is: from 3201 up to 4148 EUR per month

Why is Media Manager?

Media managers plan, organize and implement media projects, e.g. websites, multimedia applications, radio and television programs or music events.

From media production to public relations

In media companies they are involved in the decision on projects to be developed or implemented. They research information and prepare it as a basis for decision-making, precisely estimate the technical, financial and personnel possibilities as well as the opportunities and risks of a project, organize the cooperation of all specialists and, if necessary, take on partial implementation tasks themselves. In customer service, for example, they inform customers about the best media and advertising methods to reach their target group, work out offers and organize their implementation.

In advertising agencies or corporate planning, they advise companies or public figures, e.g. on questions of external impact or image. They create offers and work out strategies. This can be the design of homepages or the targeted placement of products, e.g. in films or certain media ("product placement").
In market and opinion research, for example, they carry out analyzes and market surveys on the media consumption of certain target groups. Analyzes of advertising media, the political influence of the media or the public acceptance of certain media can also be part of their tasks. They evaluate the results and prepare them for their clients.

In addition, they can participate in program planning in radio and television companies, take on public relations work in companies, authorities, associations or plan and implement PR measures.

A master’s degree is often required for management positions.

Scientific research and teaching

In scientific research, media managers examine aspects of communication through social media, for example, or analyze which groups of people use which media. Or they deal with the trend to watch series "in full" on DVD instead of on the weekly broadcast dates, and the possible consequences for programming.

Media managers record their research results in specialist articles or books and thus make them accessible to other scientists and students. They present their findings at conferences and congresses. They impart knowledge to students in courses, supervise scientific work and take exams.
A master’s degree and a doctorate are usually required for independent academic activities.