Business administration / marketing communication and advertising, B.Sc.
You are curious, open-minded and communicative? You are interested in advertising, communication, brands and media? You enjoy thinking conceptually and creatively? Then the study program Marketing Communication and Advertising is the right choice for you. As an expert for marketing communication you develop integrated marketing and communication concepts, build strong brands and manage them successfully by using all marketing communication instruments in an integrated way. Embedded in a profound economic education we teach you the needed marketing and communication skills as well as skills in closely related fields such as advertising psychology, market research or competition law. The integration of new and innovative marketing and communication concepts like social media marketing, content marketing, strategic planning or storytelling gives practical insights into the realization possibilities of modern concepts and ideas in advertising.
Programme facts
| Degree | Bachelor of Science (B.Sc.) |
|---|---|
| Duration | 7 semesters, 210 ECTS |
| Language of instruction | German |
| Required German | C1 |
| Study mode | Full-Time |
| Start | Winter semester, summer semester |
| Application | After recognition of the certificate, winter semester until 15.07, summer semester until 15.01 |
| Admission | Admission restriction (NC): a competition of school grades |
| Tuition fee | €1,500 per semester for international students |
| Semester contribution | €178 per semester |
What the tuition fee consists of
Will I get in
The programme has an admission restriction: the average grade of your certificate, converted to the German scale, decides. The cut-off changes every year — last year's value shows the order of magnitude, not a promise.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →About the programme
In a world in which products and services are becoming more and more alike, the client is more and more frequently influenced by marketing. Our students learn how to apply traditional and newer communications instruments and how to plan, coordinate and examine them in this broad-based study program. This program is unique in its structure and is renowned for its methodic and practice-oriented education.
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As it has become more and more important to offer internationally recognized courses Pforzheim University introduced the degree of Bachelor of Science Business Administration and Advertising in winter semester 2006/07. Our attractive range of Master study programs gives ambitious graduates the opportunity to gain further qualifications.
You will find all the important information about the advertising study program below. Learn about the aims and objectives, course contents and career opportunities. You will be able to find out more by coming along in person to the University open day.
If you decide to apply for our advertising study program, you will find information about applications and admissions here.
What you study
The degree program consists of general studies and course specific modules. After completing the business basics, students consolidate their studies through learning about how to develop marketing and communication concepts. This also includes integrated planning, the deployment and control of traditional and new instruments of communications policy as well as other marketing instruments (product, price, distribution policy). Besides a very specialized training, students will also be introduced to subjects such as market research, competition law, production and design of advertising media and learn more about creative partner disciplines such as text design, photographic design, desktop publishing and film/radio/TV.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
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Career entry
Most of our graduates start their professional career either as consultants or strategic planners in an advertising agency or as brand or product managers in the industrial sector or in the service industry. After the successful completion of their studies, our graduates may also find attractive positions in the media or start their own agency.
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Development of the job market
For the fourth year running the Central Association for German Advertising (ZAW) is expecting a growth in the industry and a double figure increase in job opportunities. Furthermore, the excellent reputation of our study program and good connections with the advertising and brand industry make it easier for our students to start their career successfully and get into leading positions.
According to a survey carried out by the GWA (Association of Communications Agencies), agency and human resources managers consider Pforzheim University one of the best institutions to prepare students for careers in the communications industry.
Cost of study
| Tuition fee of the federal state (Baden-Württemberg), international students | €1,500 |
|---|---|
| Semester contribution | €178 |
Requirements and application
| Previous education | We are looking for young people who are interested in communication and marketing, who are curious, open, communicative and able to work in a team and who enjoy application-oriented science as well as creative thinking and innovative concepts. |
|---|---|
| Language | German C1 — confirmed by a certificate when you apply |
| Application | After recognition of the certificate, winter semester until 15.07, summer semester until 15.01 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2German up to C1 and a certificateDSH or TestDaF has to be passed before you apply.
- 3Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 4Application after recognition of the certificate until 15.01Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 5Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.01.2027 (93 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.