Digital Business, B.Sc.
The bachelor's degree in Digital Business is an interdisciplinary degree that deals with the development and application of information technologies in an essential sub-area of business informatics. The well-founded methodical training includes digital skills in innovative core topics of business informatics such as the design of innovative digital strategies, knowledge for the comprehensive digitization of companies, methods for IT-based value-added processes as well as project and team skills.
Programme facts
| Degree | Bachelor of Science (B.Sc.) |
|---|---|
| Duration | 7 semesters, 210 ECTS |
| Language of instruction | German, English |
| Required German | C1 |
| Study mode | Full-Time |
| Start | Winter semester |
| Application | After recognition of the certificate, winter semester until 15.07 |
| Admission | Admission restriction (NC): a competition of school grades |
| Tuition fee | €1,500 per semester for international students |
| Semester contribution | €167.30 per semester |
| Practical semester | Yes, mandatory |
| Campus | Herman Hollerith Zentrum |
What the tuition fee consists of
Will I get in
The programme has an admission restriction: the average grade of your certificate, converted to the German scale, decides. The cut-off changes every year — last year's value shows the order of magnitude, not a promise.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →About the programme
Why is Google so successful? How does the Amazon online shop work? What does Tesla have over German car manufacturers? Which new business models like Uber and AirBnB can be expected in the next few years? What is the importance of data and software?
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These and similar questions are the focus of the Digital Business bachelor's degree. The course is based on interdisciplinary course content that deals with the development and application of information technologies in an essential sub-area of business informatics.
DESIGNING THE DIGITAL TRANSFORMATION
The overall context of the course is shaped by the digital transformation of the economy and society. Digital technologies are having a major impact on our everyday lives. People spend time in digital media, shop online, and get many services through different apps.
Companies in Germany are increasingly having to deal with the design of digital business and operating models (such as Google, Amazon, Tesla, Uber and AirBnB). Within the main topic Digital Business, content from computer science is combined with content from business administration in connection with the design of digital business models, software-based products and services, the development of digital interfaces with corporate interest groups (e.g. customers, society, politics) as well as the modeling and implementation of internal company value-added processes.
DIGITAL BUSINESS AND BUSINESS INformatics
Digital business is a part of business informatics. Students acquire skills in computer science, business informatics and economics. In the sense of practice-oriented training, the degree program provides qualification for different job descriptions, which are in demand above all for start-ups, small and medium-sized companies as well as product and innovation areas in consulting, industrial and service companies.
Specialists with a strong qualification for digital business are employed in consulting organizations, industrial and service companies, among others. Relevant areas of application are in many different job profiles, e.g. in the development of new digital products and services, in marketing and e-commerce, in the design of media and content, the development of a modern IT infrastructure or the design of artificial intelligence.
INTERDISCIPLINARITY AND PRACTICAL RELATIONSHIP
The degree program therefore closely links the teaching of the basics of computer science, business administration and business informatics with the solution of application-oriented problems. This is particularly expressed through project-oriented teaching and a strong integration of business practice.
Particular importance is attached to the practical relevance of the teaching material and the individual support of the students. In addition to acquiring specialist skills, the focus is also on personal development. For this purpose, the students acquire skills in the areas of teamwork, didactics, interdisciplinary cooperation and in relation to practice-oriented communication and the presentation of complex problems and their solutions.
Independent thinking, decision-making and acting of the students as a significant contribution both to personal development and to scientific and professional qualifications is particularly encouraged by the project-oriented teaching and the practical semester.
PROFILE FORMATION AND OUTLOOK
The elective area enables both individual profile building and the further development of interdisciplinary skills. It is precisely this interdisciplinarity that makes a significant contribution to qualifying for qualified employment, since the subject area serves to connect specialist disciplines across the board.
Students with an above-average bachelor's degree can deepen their education with a master's degree. Therefore, the course imparts the competence to apply scientific methods and for a scientifically oriented solution to entrepreneurial issues.
What you study
In seven semesters, the Digital Business bachelor's program at Reutlingen University teaches practice-oriented and scientifically sound models, methods and procedures for a first professional university degree.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
Digital business is a part of business informatics. The degree program and the practice-oriented training provide qualifications for different job profiles that are increasingly relevant for small and medium-sized companies as well as product and innovation areas in consulting, industrial and service companies.
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The shortage of skilled workers in the German economy is particularly pronounced in the IT sector. Therefore, specialists with a strong qualification for digital business have excellent opportunities on the job market. Corresponding job profiles are also particularly sustainable - digital business is the topic of the future for many companies and industries.
Graduates with the relevant skills are employed in consulting organizations as well as industrial and service companies. Relevant areas of application are in many different job profiles, e.g. in the development of new digital products and services, in marketing and e-commerce, purchasing, products and logistics, in the design of media and content, the development of a modern IT infrastructure or the design of artificial intelligence.
Cost of study
| Tuition fee of the federal state (Baden-Württemberg), international students | €1,500 |
|---|---|
| Semester contribution | €167.30 |
Requirements and application
| Previous education | Programming knowledge beneficial but not required |
|---|---|
| Language | German C1 — confirmed by a certificate when you apply |
| Application | After recognition of the certificate, winter semester until 15.07 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2German up to C1 and a certificateDSH or TestDaF has to be passed before you apply.
- 3Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 4Application after recognition of the certificate until 15.07Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 5Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.07.2027 (274 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.