Digital Business Management, B.Sc.
Digital Business Management is an economics bachelor's degree with a focus on the digital management of companies and organizations. Today's world is turning more and more digital. In the future, digitization will be even more important than it is today. It is time for new ideas, business models and digital advancement to make the economy future-proof and digital. In this course, you will not only learn how companies have changed due to technological change, but also how you can continue to help shape this change.
Programme facts
| Degree | Bachelor of Science (B.Sc.) |
|---|---|
| Duration | 6 semesters, 180 ECTS |
| Language of instruction | German |
| Required German | C1 |
| Study mode | Full-Time |
| Start | Winter semester |
| Application | Directly to the university, winter semester until 15.07 |
| Admission | Admission restriction (NC): a competition of school grades |
| Tuition fee | €1,500 per semester for international students |
| Semester contribution | €182.40 per semester |
What the tuition fee consists of
Will I get in
The programme has an admission restriction: the average grade of your certificate, converted to the German scale, decides. The cut-off changes every year — last year's value shows the order of magnitude, not a promise.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →What you study
In the Digital Business Management bachelor’s degree, you will learn the basics of commercial trading and how companies work. In addition, you focus on the management of digital transformation. A combination of business administration and economics as well as business informatics and sociology forms the basis of the course. So you deal with topics such as marketing, finance, programming, data analysis and also with new technologies such as artificial intelligence. You can design 40% of your studies individually and choose both German and English-language courses on the digitization of the economy and society according to your interests.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
As a graduate of the Digital Business Management bachelor’s degree, you are ideally qualified to help shape digital development. The basic training in business administration, economics and business informatics gives you the opportunity to join companies and organizations as a generalist. However, the specialization in digital management qualifies you particularly for areas where you can use your technological and social skills and shape companies and organizations in a future-oriented manner. Would you like to learn more before you dive into the professional world? You can deepen your knowledge with a master's degree.
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Diverse and interesting job prospects
You finally want to start your career, earn your own money and leave student life behind you? With a Bachelor in Digital Business Management you can enter lower and middle management and move up from there. Thanks to your basic economic training, all areas of the economy are open to you. But there are different entry options, depending on your personal focus during your studies through elective modules, possible internships and additional qualifications.
Due to the digital transformation of all areas of our economy and society, there is a constant need for very well trained graduates for digitization projects and the management of digitized companies and organizations.LinkedIn analyzed the jobs of the future: Knowledge of artificial intelligence is in high demand, personal contact remains important, companies are becoming more agile, new professions are emerging in various sectors, internationality is important. This is exactly what a Digital Business Management degree prepares you for!
"Digital Business Managers", as you can call yourself after graduation, work in particular in areas that want to drive further digital development. In areas, so to speak, with the same passion for digital solutions as you. Their mission: to develop new business opportunities through digital information technologies and to make ineffective structures more efficient through the expansion of digital technologies. It is about creating added value for customers, employees, companies and society using the possibilities of digitization. As a digital business manager, you ensure: in the future viability of companies and organizations.
We see you in the following areas:
- Business Development
- Change Management
- Customer Experience / Success Management
- Data Science / Consulting / Engineering
- Digital Project Management
- Digital Transformation Management
- Digital Marketing
- Innovation Management
- Process Management
- Product management for digital products & Services
- Business consulting and start-up
Cost of study
| Tuition fee of the federal state (Baden-Württemberg), international students | €1,500 |
|---|---|
| Semester contribution | €182.40 |
Requirements and application
| Previous education | Brief overview of the most important interests and skills you should have: Interest in issues of economic, social and especially digital developments in companies and society. |
|---|---|
| Language | German C1 — confirmed by a certificate when you apply |
| Application | Directly to the university, winter semester until 15.07 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2German up to C1 and a certificateDSH or TestDaF has to be passed before you apply.
- 3Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 4Application directly to the university until 15.07Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 5Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Video about the programme
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Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.07.2027 (274 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.