Marketing, B.A.
In our marketing program, we offer you a uniquely deep and broad marketing education in addition to solid business administration content. Marketing is a dynamic professional field with diverse strategic and operational decision-making and action areas. These primarily relate to markets, innovation, products and services, distribution, pricing, and communication. Marketing activities are directed at both domestic and international markets. Marketing and market-oriented leadership require not only functional skills but also change management skills. Sustainably effective marketing and the successful assumption of management functions in marketing are therefore inconceivable without well-founded business and leadership knowledge.
Programme facts
| Degree | Bachelor of Arts (B.A.) |
|---|---|
| Duration | 6 semesters, 180 ECTS |
| Language of instruction | German |
| Required German | C1 |
| Study mode | Full-Time |
| Start | Winter semester, summer semester |
| Application | Directly to the university, winter semester until 15.07, summer semester until 15.01 |
| Tuition fee | €0 per semester for international students |
| Semester contribution | €133.65 per semester |
| Practical semester | Optional |
What the tuition fee consists of
Will I get in
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →What you study
The curriculum of the Marketing program is geared towards current and future work and professional situations, providing marketing-relevant qualifications necessary to meet job demands. In addition to practical, general business administration content, comprehensive marketing science expertise (particularly in digital marketing, sustainability, marketing management, and international marketing) is taught. There is also a further focus on marketing and business psychology content.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
A marketing degree offers you the best opportunities for a quick career start with a wide range of possibilities. Marketing permeates not only all companies that offer marketable products and/or services, but also affects non-profit organizations such as government, educational, healthcare, and charitable institutions. Marketing has become "ubiquitous," with the consequence that many employees and managers in companies are almost always assigned management and project tasks that have a market and marketing focus throughout their careers. Therefore, a marketing degree is an essential step for professional development and an important door opener for entering a career or for your future professional career.
Cost of study
| Tuition fee of the federal state (Rhineland-Palatinate), international students | €0 |
|---|---|
| Semester contribution | €133.65 |
Requirements and application
| Previous education | A school certificate that gives access to university in Germany — directly or after a Studienkolleg. |
|---|---|
| Language | German C1 — confirmed by a certificate when you apply |
| Application | Directly to the university, winter semester until 15.07, summer semester until 15.01 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2German up to C1 and a certificateDSH or TestDaF has to be passed before you apply.
- 3Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 4Application directly to the university until 15.01Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 5Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.01.2027 (93 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.