Media and Communication, B.A.
In view of the ongoing changes in media consumption behaviour, no occupational field today can do without a theoretically and methodologically sound knowledge of the media sector. From the basics of media-based communication to specific analytical skills in individual media genres, the B.A. Media and Communication programme imparts core competencies in media studies, including film and television research, media psychology, media education, media informatics and communication studies. In addition to comprehensive media analysis skills, students are given insights into practical media production (e.g. print, audio-visual and online media, transmedia storytelling).
The programme thus draws from the humanities, cultural and social sciences and combines this content with the media as the subject of research and a conceptual-analytical media practice (online, print, television, film production, games). The programme is designed to give its students the theoretical and methodological underpinnings that will allow them to engage in reasoning processes according to scientific principles. Upon graduation, students are equipped with the necessary qualifications for subsequent master's-level study and with numerous skills and abilities that are relevant to their future professional life. The programme places a focus on scientific-institutional and practical-editorial media occupations, such as media research and teaching in an academic context (universities, adult education) and practical media education as well as media work in foundations, museums and various institutions.
Programme facts
| Degree | Bachelor of Arts (B.A.) |
|---|---|
| Duration | 6 semesters, 180 ECTS |
| Language of instruction | German |
| Required German | C1 |
| Study mode | Full-Time |
| Start | Winter semester |
| Application | Via uni-assist, winter semester until 15.07 |
| Admission | Admission restriction (NC): a competition of school grades |
| Tuition fee | Set by the university for international students — the amount is on the programme's official page |
| Semester contribution | €104 per semester |
What the tuition fee consists of
Will I get in
The programme has an admission restriction: the average grade of your certificate, converted to the German scale, decides. The cut-off changes every year — last year's value shows the order of magnitude, not a promise.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →What you study
B.A. Media and Communications is an interdisciplinary programme that draws from the fields of communication studies, media studies and media education.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
This bachelor's programme in Media and Communication gives you the optimal preparation for occupations in the media industry requiring analytical skills and media studies knowledge for the design, implementation and production of content in all media genres (online, print, audio-visual).
Read moreShow less
You are presented with a wide range of specialisation options as you progress through your studies, leading to a wide range of possibilities: editorial work in television, radio and the new media as well as print media, public relations, media consulting, marketing or adult education and media research.
Potential employers include media companies (film, television, publishing, online etc.) as well as advertising and PR agencies, education providers and public-sector organisations.
Cost of study
| Semester contribution | €104 |
|---|
Requirements and application
| Previous education | A school certificate that gives access to university in Germany — directly or after a Studienkolleg. |
|---|---|
| Language | German C1 — confirmed by a certificate when you apply |
| Application | Via uni-assist, winter semester until 15.07 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2German up to C1 and a certificateDSH or TestDaF has to be passed before you apply.
- 3Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 4Application via uni-assist until 15.07uni-assist checks documents for 4–6 weeks — send them well before the deadline.
- 5Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Video about the programme
The video is hosted on YouTube. When you play it, data is sent to Google.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.07.2027 (274 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.