Media Management, B.A.
Media are constantly changing due to technical progress. The course prepares students to develop, produce, design and market content for a wide variety of media (print, radio, internet, mobile applications). Essentially, communication science, journalistic, business, legal and design-specific content is conveyed. The students get to know all media production processes strategically and operationally and develop special skills in media project management.
Programme facts
| Degree | Bachelor of Arts (B.A.) |
|---|---|
| Duration | 7 semesters, 210 ECTS |
| Language of instruction | German |
| Required German | C1 |
| Study mode | Full-Time |
| Start | Winter semester |
| Application | Via uni-assist, winter semester until 15.07 |
| Admission | Admission restriction (NC): a competition of school grades |
| Tuition fee | Set by the university for international students — the amount is on the programme's official page |
| Semester contribution | €123.80 per semester |
What the tuition fee consists of
Will I get in
The programme has an admission restriction: the average grade of your certificate, converted to the German scale, decides. The cut-off changes every year — last year's value shows the order of magnitude, not a promise.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →About the programme
Media usage increased from 6 hours in 1987 to over 10 hours in 2017. The media inform, entertain, advertise, initiate sales, design customer relationships, optimize processes and educate. Diverse digital innovations (news and music services, image and video platforms, search engines, social media, e-commerce, apps, games and e-sports) continue to increase media demand and digital media supply. The media also play a central role in the positioning of parties, companies, brands, TV channels and formats. The media influence citizens in numerous important decisions. If you want to be successful politically, economically, personally or as a teacher, you have to understand, shape and use the media. Media literacy and media management are therefore becoming increasingly important for politics, business, the entertainment industry, education and for all of us. This leads to good long-term career prospects for media managers.
What you study
The course begins with three-day team training and a focused introduction to project work, the first-semester project. In the first four semesters, students learn the basics of business, media science and journalism. In addition, subject-specific English skills are deepened. Numerous practice-oriented projects support management skills development. The possibility of a semester abroad (internship or at one of the numerous partner universities) is welcome and is supported. The 5th semester is a practical semester, i. d. Usually in media companies, in marketing departments or in agencies. In the 6th and 7th semester, the students deepen their skills in one of four areas of focus: cross-media editing, PR and corporate communication, product and project management, digital media marketing. The scientific studies conclude with a bachelor thesis.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCost of study
| Semester contribution | €123.80 |
|---|
Requirements and application
| Previous education | A school certificate that gives access to university in Germany — directly or after a Studienkolleg. |
|---|---|
| Language | German C1 — confirmed by a certificate when you apply |
| Application | Via uni-assist, winter semester until 15.07 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2German up to C1 and a certificateDSH or TestDaF has to be passed before you apply.
- 3Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 4Application via uni-assist until 15.07uni-assist checks documents for 4–6 weeks — send them well before the deadline.
- 5Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.07.2027 (274 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.