Media Management, B.A.
The Bachelor Program Media Management at the Institute of Journalism and Communication Research (Institut für Journalistik und Kommunikationsforschung - IJK) is the course of choice both for committed and motivated school leavers and also for people with experience in the field who are interested in following an academically sound, management-related course of media studies.
Programme facts
| Degree | Bachelor of Arts (B.A.) |
|---|---|
| Duration | 6 semesters, 180 ECTS |
| Language of instruction | German |
| Required German | C1 |
| Study mode | Full-Time |
| Start | Winter semester |
| Application | Directly to the university, winter semester until 15.06 |
| Admission | Admission restriction (NC): a competition of school grades |
| Tuition fee | €0 per semester for international students |
| Semester contribution | €381.47 per semester |
What the tuition fee consists of
Will I get in
The programme has an admission restriction: the average grade of your certificate, converted to the German scale, decides. The cut-off changes every year — last year's value shows the order of magnitude, not a promise.
How the selection works and how strong the competition is — we go through it against your certificate when we select programmes for you.
Programme selection →What you study
The Bachelor program is made up of a total of eight course modules with the following content.
- Introduction
- Media System
- Media Reception and Media Effects
- Media Products and Media Providers
- Research and Survey Methods
- Analysis of Empirical Data
- Management and Communication in Organisations
- Media Management in Practice
Imparting in-depth knowledge into the structure, function and relevant players of the media system from both from media scientific and economic points of view. A further central element is that students acquire a mature competence with regard to collecting and analysing empirical data, making them academically sound experts in the area of content, utilisation and impact of media.
The full curriculum and the programme's parameters are part of programme selection: we compare them with your profile.
Pick programmesCareer
An Bachelor degree from the IJK will qualify you for a broad range of professions in which a special knowledge of media, a pronounced capacity for analytic thought and the ability to find structured and practical solutions to issues are required.
Surveys among graduates have shown that our former students are working above all in the fields of consultancy, market and opinion research, marketing, internal and external communication, academic research and teaching as well as in project management for a wide variety of businesses. Thus the circle of potential employers goes far beyond classic media cooperations such as publishing houses and communication agencies.
Successful completion of the Bachelor Program qualifies graduates to gain admission to numerous post-graduate courses in Germany or abroad in the fields of Media Management, Media Science, Communication Science and related disciplines.
Cost of study
| Tuition fee of the federal state (Lower Saxony), international students | €0 |
|---|---|
| Semester contribution | €381.47 |
Requirements and application
| Previous education | A school certificate that gives access to university in Germany — directly or after a Studienkolleg. |
|---|---|
| Language | German C1 — confirmed by a certificate when you apply |
| Application | Directly to the university, winter semester until 15.06 |
The procedure and the set of documents depend on your certificate. We check the university's requirements against your documents and give you a list: what to submit, how to certify and translate it, where and when to apply.
Check the requirementsHow to get into this programme
- 1Check your certificate and its recognitionDirect admission, a year at a university at home, or Studienkolleg first — this decides the whole plan.
- 2German up to C1 and a certificateDSH or TestDaF has to be passed before you apply.
- 3Documents and translationsCertified translations of the certificate and transcript, an APS if required. 3–4 weeks.
- 4Application directly to the university until 15.06Send the documents well before the deadline — an incomplete application cannot be completed after it.
- 5Admission, visa, movingPlan 2–3 months for the visa and the blocked account in parallel.
How to apply
You can submit the application yourself or with our help — the university decides on admission in both cases.
Applications go through the university's portal or uni-assist. Typical mistakes:
- ×incorrectly made certified copies and translations
- ×a wrong set of documents
- ×the application submitted the wrong way
- ×errors or gaps in the application form
- ×the application submitted at the wrong time — too early or too late
An incomplete or incorrectly prepared application is excluded from the selection — it can no longer be corrected after the deadline.
StudyInFocus does not represent the university and does not influence the admission decision. We do not sell study places and do not guarantee admission — this is a service for preparing and submitting documents on the applicant's side.
If your level is not enough yet
The two most common stoppers are a language level below the requirement and a certificate without direct admission. Both can be solved, but they take months — plan them now, not after a rejection.
Questions about this programme
How much does the programme cost?
What language level do I need?
When do I need to apply?
Don't postpone the application
The deadline is 15.06.2027 (244 days left). Language, translations and the document check take months, not weeks. In 30 minutes we will build a plan backwards from the deadline and tell you honestly whether you can make it.