Business Administration / International Marketing

Our bachelor's degree offers you compact vocational training at a university with an excellent reputation. The courses (here: BW / International Marketing) follow the tried-and-tested basic model of Pforzheim's business administration training: A well-founded fundamentals in business science is combined with a professional qualification.

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Approximately 70% of the lectures are identical in all business studies, this mainly concerns general business administration, economics, law and quantitative methods. 30% of the lecture time is reserved for the teaching of the course focus, but of course not distributed evenly over the entire study period, but concentrated in the 4th and 5th semesters. This 70:30 model is the basis for the job market success of all Pforzheim graduates, because the broad business management training enables diverse careers even outside of the original specialization in the course. The standard period of study is seven semesters. You acquire the Bachelor of Science (B.Sc.) in Business Administration.