Business administration / marketing communication and advertising

You are curious, open-minded and communicative? You are interested in advertising, communication, brands and media? You enjoy thinking conceptually and creatively? Then the study program Marketing Communication and Advertising is the right choice for you. As an expert for marketing communication you develop integrated marketing and communication concepts, build strong brands and manage them successfully by using all marketing communication instruments in an integrated way. Embedded in a profound economic education we teach you the needed marketing and communication skills as well as skills in closely related fields such as advertising psychology, market research or competition law. The integration of new and innovative marketing and communication concepts like social media marketing, content marketing, strategic planning or storytelling gives practical insights into the realization possibilities of modern concepts and ideas in advertising.

In a world in which products and services are becoming more and more alike, the client is more and more frequently influenced by marketing. Our students learn how to apply traditional and newer communications instruments and how to plan, coordinate and examine them in this broad-based study program. This program is unique in its structure and is renowned for its methodic and practice-oriented education.

As it has become more and more important to offer internationally recognized courses Pforzheim University introduced the degree of Bachelor of Science Business Administration and Advertising in winter semester 2006/07. Our attractive range of Master study programs gives ambitious graduates the opportunity to gain further qualifications.

You will find all the important information about the advertising study program below. Learn about the aims and objectives, course contents and career opportunities. You will be able to find out more by coming along in person to the University open day.

If you decide to apply for our advertising study program, you will find information about applications and admissions here.