The Pforzheim Business School offers you a wide range of basic and professional courses. Our bachelor's degree offers you a compact professional qualification at a university with an excellent reputation in twelve business administration courses and the business law course. As in the other courses, the BW / Media Management and Advertising Psychology course is based on the tried and tested basic model of Pforzheim's business administration training: a sound basic knowledge of economics is combined with a professional specialization.
Advertising psychology researches how and why advertising and communication affect consumers. We impart the psychological knowledge scientifically sound and practical in the major.
Media Management deals with the use of media in corporate communication and imparts the necessary know-how to work in various management positions in media companies. If you are planning a master’s degree after completing your bachelor’s degree, our “Marketing Intelligence” master’s degree will open up interesting prospects for you
The basic business studies will prepare you for the start of your career. Against this business background, you will learn how communication concepts can be developed, implemented and optimized based on the latest findings in psychology.
Contact us: we’ll map your admission route, explain timelines, requirements, and chances of enrollment. We work with students from any country.
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