Your opportunity for a unique university education in communications management and digital market communication. This program combines business administration and communication science, perfectly preparing you for your career entry.
The focus is on marketing communications, digital marketing strategies, advertising, brands, and media. You will learn how to develop holistic communications concepts, brand management, and the coordinated use of all marketing communications tools.
Integrated into a thorough business administration education, we will teach you knowledge of marketing and communications, as well as closely related areas such as consumer psychology and market research. You will explore traditional and digital fields of communication, such as strategic planning, customer experience, advertising effectiveness, social media marketing, influencer marketing, and storytelling.
We will discuss current developments such as sustainability in marketing communications. The program includes lectures, case studies, training sessions, excursions, the internship semester, and practical projects in which you will develop concepts for the marketing communications of companies or agencies.
Contact us: we’ll map your admission route, explain timelines, requirements, and chances of enrollment. We work with students from any country.
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