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Business Psychology - Market and Consumer Psychology

Karlshochschule International University

Undergraduate Winter Semester 790.00 EUR / Month

You believe that people are the center of attention and want to learn more about how people perceive themselves and their environment, how they behave, interact and change the world – without focusing on psychological therapy. You are particularly fascinated by how markets work: Why do people choose certain brands and products, how does advertising shape us as people? That’s why you want to acquire practical skills in management, consumer research and psychology. These skills will open up many perspectives for you in advising people, but also in understanding markets and consumers.


End-to-end admission to Germany — free case review

Contact us: we’ll map your admission route, explain timelines, requirements, and chances of enrollment. We work with students from any country.

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