A structured international business degree built around a compulsory semester at a European partner university and a mandatory internship, giving students hands-on cross-border management experience rather than purely classroom learning. The curriculum integrates negotiation, sustainability, and intercultural marketing with a trilingual regional context at the German-Czech-Polish border.
European Business at Hochschule Zittau/Görlitz is a six-semester, fully English-taught bachelor's program that prepares students to operate across borders in international trade, management, and project leadership. The program is structured around two defining practical pillars: a compulsory exchange semester at one of the university's European partner institutions, and a dedicated internship semester that may be completed abroad.
The first two semesters build foundational business knowledge in Zittau and Liberec, covering core areas such as economics, accounting, management theory, and international marketing. Language skills are developed alongside academic content — Business English is part of the curriculum, and students can additionally study Spanish, German for foreigners, or Czech, reflecting the program's trilingual regional environment.
In the third semester, students move to a European partner university to pursue a specialization. Available destinations include Spain, Latvia, Greece, Poland, Austria, and other countries, with specialization areas covering International Management, International Trade, International Project Management, Sustainability Management, Business Development, and Intercultural Marketing. This semester is not optional — it is embedded into the degree structure.
The fourth semester returns students to Zittau, where coursework includes a Business Simulation Game — an applied learning exercise in which students manage a virtual company through realistic competitive scenarios. A one-week intensive stay at a partner university is integrated into this semester.
The fifth semester is an internship, which can be done internationally and is designed to bridge academic content with professional practice. The sixth and final semester is devoted to the bachelor's thesis, bringing the academic cycle to a close.
Thematic modules such as International Business Negotiation, Sustainable Project Management, and Global Marketing run through the program, connecting theoretical frameworks with applied, cross-cultural situations. The program's location at the German-Czech-Polish tripoint gives it a naturally international character that extends beyond the curriculum itself.
