International Business Administration, Focus on Communication Management

Creative minds with a global perspective and an ability to communicate with international stakeholders and with cross-functional teams are in high demand. The experts needed for these tasks are able to work in all kinds of environments and know how to apply digital tools efficiently in order to implement successful communication strategies. Our new programme “International Business Administration – Focus on Communication Management” prepares graduates for these demanding positions in the areas of international corporate communications and public relations. Equipped with a solid management education, specialised communication knowledge and negotiation skills they are able to tackle campaign planning and targeted communication to a variety of audiences. The course provides theoretical and practical knowledge in core business areas including Economics, Human Resource Management and Law. It places a specific emphasis on corporate communications, marketing and customer relationship management.

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