Marketing

The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. In particular, various technological developments and future trends are taken into account in the development of markets. This ensures that the students are prepared for future market requirements and are very attractive for a potential employer. Classes will take place both on Campus Rheinbach and on Campus Sankt Augustin. International quota: 7% of the available study places are reserved for applicants with Non-EU nationality.

Marketing has experienced an enormous increase in importance in recent years. Technological developments and complex future trends require a new, modern understanding of the role of the marketing manager. What is required today is a manager with a keen sense for customers, markets and dynamic market developments as well as for the use of innovative technologies. The training content of the course is coordinated with leading companies. In this way, we ensure that you are optimally prepared for the demands of the job market.