Marketing

In our marketing program, we offer you a uniquely deep and broad marketing education in addition to solid business administration content. Marketing is a dynamic professional field with diverse strategic and operational decision-making and action areas. These primarily relate to markets, innovation, products and services, distribution, pricing, and communication. Marketing activities are directed at both domestic and international markets. Marketing and market-oriented leadership require not only functional skills but also change management skills. Sustainably effective marketing and the successful assumption of management functions in marketing are therefore inconceivable without well-founded business and leadership knowledge.